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Growing Greatist to 50M Visitors w/ Derek Flanzraich

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Manage episode 351808616 series 3044679
Contenuto fornito da Siege Media. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Siege Media o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Show Notes:

  • 00:07: Welcome, Derek Flazraich, CEO of Ness
  • 1:55: How Derek’s former company, Greatist was born
  • 3:33: How Greatist scaled to 50 million visitors per month
  • 6:02: Why establishing the correct tone for your audience is key
  • 13:18: Greatist’s success in mentioned outreach
  • 19:38: How Pinterest contributed to Greatist’s success
  • 22:07: Biggest strategy lessons from Greatist to Ness
  • 26:51: How to increase your content engagement via email
  • 30:49: Using social media for content distribution, “the individual more than the brand”
  • 37:37: What type of voice is ideal for Health & Wellness today?
  • 42:10: Biggest content lessons from Greatist to Ness
  • 45:46: Why a variety of platforms are necessary for SEO
  • 48:24: Ness’ three most impactful channels
  • 50:37: Is there an equivalent to Pinterest today?
  • 53:59: How to repurpose your content across multiple channels
  • 56:25: Derek’s unique leadership style and culture at Ness
  • 1:02:14: Ness’ team structure
  • 1:05:16: Final tips, tricks, and tactics from Derek

Show Links:

  continue reading

80 episodi

Artwork
iconCondividi
 
Manage episode 351808616 series 3044679
Contenuto fornito da Siege Media. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Siege Media o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Show Notes:

  • 00:07: Welcome, Derek Flazraich, CEO of Ness
  • 1:55: How Derek’s former company, Greatist was born
  • 3:33: How Greatist scaled to 50 million visitors per month
  • 6:02: Why establishing the correct tone for your audience is key
  • 13:18: Greatist’s success in mentioned outreach
  • 19:38: How Pinterest contributed to Greatist’s success
  • 22:07: Biggest strategy lessons from Greatist to Ness
  • 26:51: How to increase your content engagement via email
  • 30:49: Using social media for content distribution, “the individual more than the brand”
  • 37:37: What type of voice is ideal for Health & Wellness today?
  • 42:10: Biggest content lessons from Greatist to Ness
  • 45:46: Why a variety of platforms are necessary for SEO
  • 48:24: Ness’ three most impactful channels
  • 50:37: Is there an equivalent to Pinterest today?
  • 53:59: How to repurpose your content across multiple channels
  • 56:25: Derek’s unique leadership style and culture at Ness
  • 1:02:14: Ness’ team structure
  • 1:05:16: Final tips, tricks, and tactics from Derek

Show Links:

  continue reading

80 episodi

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