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The Power of Purpose-Driven Brand Stories with David Aaker
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In this episode, David Aaker, hailed the “Father of Modern Branding” and Vice Chairman at Prophet, unveils the secrets to successful brand building, the power of purpose-driven marketing, and the importance of storytelling in a fast-paced business world. David also discusses AI in marketing, the challenges of message distribution, and how to humanize a brand.
Episode Highlights:
- [10:40] Purpose In Branding
- [23:40] The Value of Subcategories
- [32:42] Message Distribution
- [37:00] Marketing and AI
- [38:58] The Future of Marketing
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