TAPPING INTO YOUR C-SUITE’S PERSONAL BRANDS TO DRIVE AWARENESS FOR YOUR COMPANY Content Logistics podcast

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Business Marketing Motion

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TAPPING INTO YOUR C-SUITE’S PERSONAL BRANDS TO DRIVE AWARENESS FOR YOUR COMPANY

2d ago 34:46

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Contenuto fornito da Motion. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Motion o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with Ashley Mason, founder of Dash of Social. Ashley shares insights on leveraging C-suite executives’ personal brands for company awareness on LinkedIn.

Ashley emphasizes the importance of tapping into executives’ existing networks and using their profiles to amplify company messages. She suggests starting with low-commitment posts and gradually increasing frequency. To create content, Ashley recommends recording conversations with executives and using transcripts for social media posts.

The discussion covers practical tips for managing up, setting realistic expectations, and using content buckets for organization. Ashley also highlights the value of consistency over frequency in posting. The conversation wraps up with advice on analytics, tools for streamlining social media efforts, and the importance of just getting started with social media marketing.

… continue reading

51 episodi

#Business #Marketing #Motion

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TAPPING INTO YOUR C-SUITE’S PERSONAL BRANDS TO DRIVE AWARENESS FOR YOUR COMPANY

Content Logistics

14 subscribers

published 2d ago

Condividi

MP3•Pagina principale dell'episodio

Contenuto fornito da Motion. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Motion o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of Content Logistics, hosts Baylee Gunnell and Dallion Durán-Ballén chat with Ashley Mason, founder of Dash of Social. Ashley shares insights on leveraging C-suite executives’ personal brands for company awareness on LinkedIn.

Ashley emphasizes the importance of tapping into executives’ existing networks and using their profiles to amplify company messages. She suggests starting with low-commitment posts and gradually increasing frequency. To create content, Ashley recommends recording conversations with executives and using transcripts for social media posts.

The discussion covers practical tips for managing up, setting realistic expectations, and using content buckets for organization. Ashley also highlights the value of consistency over frequency in posting. The conversation wraps up with advice on analytics, tools for streamlining social media efforts, and the importance of just getting started with social media marketing.

… continue reading

51 episodi

#Business #Marketing #Motion

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