))
Contextual and Behavioral Advertising: Understanding the Key Drivers of Consumer Engagement
Manage episode 359453187 series 3414566
Contenuto fornito da silverpush22. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da silverpush22 o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
The evolution of targeting methods has created ambiguity for advertisers who are tasked with selecting the most effective strategy. In today's episode, we provide a detailed discussion of two popular targeting methods - behavioral and contextual - and explain how each approach engages consumers and increases ROI. Tune into our channel to listen to our latest episode and gain valuable insights on advertising targeting methods.
15 episodi
Condividi
