Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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Moving Forward 1: Exploring New Ideas
Manage episode 309717894 series 3038771
Contenuto fornito da Matt DeLockery. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Matt DeLockery o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
It can really rock your boat to look at the world from someone else's perspective. So, how can we do that effectively?
Apologetics books to get started:
The Case for Christ by Lee Strobel
The Case for Faith by Lee Strobel
How to have better conversations with people:
Tactics by Grek Koukl
100 episodi
CondividiManage episode 309717894 series 3038771
Contenuto fornito da Matt DeLockery. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Matt DeLockery o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
It can really rock your boat to look at the world from someone else's perspective. So, how can we do that effectively?
Apologetics books to get started:
The Case for Christ by Lee Strobel
The Case for Faith by Lee Strobel
How to have better conversations with people:
Tactics by Grek Koukl
100 episodi
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So we believe Christianity is true. Cool. Now what? Do we just import our current version of Christianity? Buy Revelation and Renewal on Amazon Photo by Tim Mossholder on Unsplash
After you have gotten yourself together (at least somewhat), you can now begin to interact wisely with others. For more details, buy my book on Amazon.
To explain what’s going on here, we have to start with Aristotle. For more details, buy my book on Amazon.
We’ve looked at what you shouldn’t do. But, what about the positive stuff? For more details, buy my book on Amazon.
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The NT has several lists of things we’re not supposed to do. Well, why those things? For more details, buy my book on Amazon.
Why are Christians supposed to act a certain way? Why does God care what we do? The end of our series on Colossians will answer these questions and a whole lot more. For more details, you can buy my book on Amazon.
If Paul had written Mere Christianity, what would be in it? Buy on Amazon
Most church people know that when you pray for patience, God will teach us patience by making our lives difficult. So, why don’t we pray for patience?
Thinking through faith rationally is really important if we don’t want to have blind faith. That’s what apologetics is all about.
Theology is great, but you’ll never truly understand it if you don’t live it out in real life.
We’re going to make a lot better progress if we stop shutting down conversations and think through where we’re headed. We need to stop reacting and start thinking.
Christianese needs to stop being a thing. But, we should also think about dropping a lot of our other big theological words. This Is Who I Am American Christianity Is Broken
What is it about Crossfit that makes people pay a lot of money to get pushed to their absolute limits? And why can't church be like that?
If we're going to make progress, that means we're going to have to deal with some obstacles in our way. Ignoring problems doesn't make them go away. Apologetics books to get started: The Case for Christ by Lee Strobel The Case for Faith by Lee Strobel How to have better conversations with people: Tactics by Grek Koukl…
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