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Contenuto fornito da Dimitri Lambermont. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dimitri Lambermont o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
S01 - E02 2Sisters - Don't Go.
Manage episode 196934190 series 1984255
Contenuto fornito da Dimitri Lambermont. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dimitri Lambermont o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
S01 - E02 Richard Rombouts - 2Sisters – Don’t Go
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16 episodi
Manage episode 196934190 series 1984255
Contenuto fornito da Dimitri Lambermont. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Dimitri Lambermont o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
S01 - E02 Richard Rombouts - 2Sisters – Don’t Go
…
continue reading
16 episodi
Tutti gli episodi
×Copywriter Talk S01 - E07 - Some things should just stay on the inside… No more jargon please! With Dimitri Lambermont.
Copywriter Talk S01 - E06 The people called. They would like their Social Media back. With Dimitri Lambermont
Copywriter Talk S01 - E-05 Informal Communication is the new norm.
Copywriter Talk Promo
Copywriter Talk S01 - E04 - My best advice for your personal brand? Pick a fight!
Copywriter Talk with Dimitri Lambermont - S01 - E03. Content is culture. Or why you should be suspicious of companies that have nothing to say.
Copywriter Talk S01 - E02 - Your website is a bumpy slide. A short(ish) manifesto on online copywriting. I am on a quest. Always will be. Always have been. It is my conviction that I have been put on this earth to ensure that every online experience is an effortless experience. At least for my small part… online copywriting. Allow me to take you into my world. Where my sole obsession is simple: How can I personally help you get through one task with as little frustration as possible?…
In this first episode of Copywriter Talk I - Dimitri Lambermont - will discuss Unlearning Jargon. How can you stop the habit of jargon? Lately I have been thinking a lot about the idea of unlearning. To forget and stop doing (something, such as a habit) in a deliberate way because it is bad or incorrect. To undo the effect of and discard the habit of… What if we view jargon as a bad habit? Can we unlearn this habit?…
Maak je merk menselijk met heldere communicatie. Waarom schrijven we zo raar? Waarom is jargon niet handig? En wat kunnen we daar aan doen?
S01 - E07 Hans Dautzenberg - The Saints - Just like fire would.
S01 - E06 - Down under Battle - Richard Rombouts - Jimmy Barnes - No second prize.
S01 - E05 Down under Battle - Eric van den Bosch - Rose Tattoo - The Butcher and Fast Eddie.
S01 - E04 Down Under Battle - Willem Kamps - Flash and the Pan - Hey St. Peter.
S01 - E03 Allan Holdsworth - Metal Fatigue
S01 - E02 Richard Rombouts - 2Sisters – Don’t Go
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