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Building Your Personal Brand and Reaching Your Target Audience on Social Media with Ati Grinspun
Manage episode 366766897 series 3453049
Contenuto fornito da Coterie Insurance, Simplifying Small Business Insurance, Coterie Insurance, and Simplifying Small Business Insurance. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Coterie Insurance, Simplifying Small Business Insurance, Coterie Insurance, and Simplifying Small Business Insurance o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Ati Grinspun joins Ashleigh Burden as a guest on Coterie Insurance's podcast, And I Quote to discuss personal branding for insurance agents.
Ati is a personal branding coach and photographer working with women who are the face of their businesses. She helps them build profitable personal brands that attract dream clients and make a massive impact on the world.
In this episode, Ati breaks down personal branding into 4 important pieces:
Purpose- Who are you?
Expertise
Story
Conviction- Why?
How can you apply these to your insurance agency?
Listen to the full episode.
Get access to all the content Ati referenced in the podcast:
Free download: https://view.flodesk.com/pages/63127c732812b898e99a980d
Register for Bootcamp: https://atigrinspun.com/brandingbootcamp/
Website: https://atigrinspun.com/
Follow Ati-
Instagram: https://www.instagram.com/ati.g.branding/
LinkedIn: https://www.linkedin.com/in/ati-grinspun-38b144165/
Facebook Group: https://www.facebook.com/groups/personalbrandingforwomenpreneurs
Learn more about Coterie Insurance:
Follow Coterie on LinkedIn:
Follow Coterie on Instagram:
Subscribe to our YouTube Channel:
Episode Breakdown:
0:00-1:45: And I Quote Introduction
1:45-6:15: Ati Introduction- What is your story and how did you start your business?
6:25-8:01: How did you get started working with women in insurance?
9:05-12:01 What are the basics of personal branding and what advice would you have for someone just starting in the industry?
12:05-15:15: Diving into 'Expertise' (4 rules of personal branding)
15:40-16:38: Diving into 'Why'
16:50-17:25: Referral leads- stay active on social media, network, attend events
17:30-18:20: Diving into 'Expertise'
18:28-19:28: Diving into 'Conviction'
19:55-21:00: Create a plan, write it down, and create an action
21:20-22:55: How does personal branding influence the client relationship?
22:20-22:55: Educating is what will position you as an expert
22:55-24:10: Social Media is the glue. Building a personal brand is all about 'know', 'like' and 'trust'
24:29-25:45: Longevity in Business
25:55-26:59: When do you know you need to update your personal brand?
27:01-30:12: How can owners stick to guidelines for their brand and business?
30:20-33:53: Mindset work and Imposter syndrome. Being fearful of showing up or showing your face
34:25-36:01: How to get in touch with Ati
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