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Show Customers All the Ways They Can Buy
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Making something comfortable and affordable is the first step to appealing to your customer. But if it doesn’t make sense to them in their everyday life, they just won’t want to buy.
In this episode of Cracking the Code, contracting business sales expert Drew Cameron explains a simple framework to help customers by making what’s valuable to them affordable to them – and it starts with educating them on four different ways that they can buy from you.
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