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David Wachs On How to Master Personalized Communication at Scale
Manage episode 375603391 series 3415318
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In this week's episode of the Creating Superfans podcast, I'm joined by David Wachs, the founder and CEO of Handwrytten.
Handwrytten is bringing back the lost art of letter-writing through scalable, robot-based solutions that write your notes in pen - directly from your CRM.
Used by major subscription-service brands, eCommerce giants, nonprofits and individual professionals, Handwrytten is changing the way brands and people connect.
Prior to Handwrytten, David founded Cellit, a mobile marketing platform and agency that pioneered the concept of mobile customer relationship management.
David and I chat about the creative ways your brand can stand out in today's AI-powered landscape, the do's and don'ts of sending personalized notes, and the power of automation and repetition in creating superfan customers.
Show Notes
7:05 - The automated birthday campaign feature
7:38 - Why it’s much harder to stand out through email these days
10:27 - the intent behind the technology and why it’s important
13:10 - A mistake a real estate agent has made with handwritten notes
14:00 - Why you need to send a “full stop thank you”
16:02 - More ideas for when to send personalized notes to your customers
17:18 - The prospecting feature within Handwrytten that helps you generate leads through personalized notes
18:37 - A genius way a solar panel company utilizes Handwrytten
19:20 - How to use personal or contextual information in handwritten notes in an appropriate way
20:46 - Brittany shares ideas for more ways to follow-up with customers with handwritten notes
23:10 - How Handwrytten can help entrepreneurs who sell products off Amazon or other third-party sites that want to implement a level of personalization
26:18 - How Chewy excels at handwritten notes and surprise and delight
27:40 - David share an odd customer story
29:15 - What’s the most personal form of communication?
30:13 - If you’re asking what the ROI is on handwritten communication, you’re asking the wrong question.
33:20 - Another way some people ruin their thank you notes
33:50 - Visit handwrytten.com and click the business tab to request a free sample kit
Get your free sample of Handwrytten
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