How qualitative data improves your CRO strategy

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Technologie Business Marketing CRO.CAFE / Guido X Jansen Michael Witzenleiter Yvonne Teufel Benutzerfreundlichkeit Webshop Conversion Rate E-Commerce Customer Experience

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1y ago 32:54

MP3•Pagina principale dell'episodio

Qualitative vs. quantitative data analysis? Today we are talking with Scott Voigt, co-founder and CEO of Fullstory about how qualitative data analysis helps you to drive conversions. Scott tells us why a solid data basis is so important for optimizing websites or apps and how a digital experience intelligence platform can help you optimize your conversion rate. He also talks about current trends in customer journey optimization.

Of course, we asked Scott for book recommendations - here are his tips:

Working Backwards, Colin Bryar, Bill Carr
Who: The A Method for Hiring, von Geoff Smart, Randy Street

41 episodi

#Technologie #Business #Marketing #CRO.CAFE / Guido X Jansen #Michael Witzenleiter #Yvonne Teufel #Benutzerfreundlichkeit #Webshop #Conversion Rate #E-Commerce #Customer Experience