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Revenue-Focused SEO: Strategies for Maximizing Profitability with Alex Galinos, Head of SEO at Hoppa

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Manage episode 433963891 series 3501837
Contenuto fornito da Jonathan Ames. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jonathan Ames o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, for an insightful discussion on revenue-focused SEO strategies.

Join them as they:

  • Delve into Alex's diverse background in SEO across multiple industries

  • Explore the concept of revenue-focused SEO and its importance in modern digital marketing

  • Discuss strategies for aligning SEO metrics with business goals and financial outcomes

  • Examine the crucial connection between SEO, CRO, and PPC in driving profitability

  • Consider the challenges of balancing short-term wins with long-term SEO strategies

  • Shine a light on the impact of technology choices on SEO performance

  • Offer practical advice for SEO professionals looking to demonstrate value to stakeholders

Alex Galinos is the Head of SEO at Hoppa, a travel company where he spearheads a revenue-focused SEO strategy across multiple international markets. With experience in diverse industries including gambling, travel, e-commerce, and more, Alex brings a unique perspective to SEO that emphasizes profitability and business impact alongside traditional metrics.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

47 episodi

Artwork
iconCondividi
 
Manage episode 433963891 series 3501837
Contenuto fornito da Jonathan Ames. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Jonathan Ames o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode of Cutting Edge: Web Content Development, host Jonathan Ames is joined by Alex Galinos, Head of SEO at Hoppa, for an insightful discussion on revenue-focused SEO strategies.

Join them as they:

  • Delve into Alex's diverse background in SEO across multiple industries

  • Explore the concept of revenue-focused SEO and its importance in modern digital marketing

  • Discuss strategies for aligning SEO metrics with business goals and financial outcomes

  • Examine the crucial connection between SEO, CRO, and PPC in driving profitability

  • Consider the challenges of balancing short-term wins with long-term SEO strategies

  • Shine a light on the impact of technology choices on SEO performance

  • Offer practical advice for SEO professionals looking to demonstrate value to stakeholders

Alex Galinos is the Head of SEO at Hoppa, a travel company where he spearheads a revenue-focused SEO strategy across multiple international markets. With experience in diverse industries including gambling, travel, e-commerce, and more, Alex brings a unique perspective to SEO that emphasizes profitability and business impact alongside traditional metrics.

Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
Check out our three most downloaded episodes:

If you are interested in joining Cutting Edge: Web Content Development as a guest, please complete this form: fame.so/bms-guest
Follow us on our social media pages:
Facebook | Instagram | Twitter | LinkedIn
  continue reading

47 episodi

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