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The Agile Brand with Greg Kihlström®
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
D-Lo & KC
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Manage series 2903812
Contenuto fornito da Audacy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Audacy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Damien Barling and Kenny Caraway host a live and local sports talk show weekdays from 12p -4pm on ESPN 1320. Sacramento natives D-Lo and KC bring a uniquely passionate perspective to Sacramento sports talk and they will embrace the wider Sacramento community.
…
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862 episodi
Segna tutti come (non) riprodotti ...
Manage series 2903812
Contenuto fornito da Audacy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Audacy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Damien Barling and Kenny Caraway host a live and local sports talk show weekdays from 12p -4pm on ESPN 1320. Sacramento natives D-Lo and KC bring a uniquely passionate perspective to Sacramento sports talk and they will embrace the wider Sacramento community.
…
continue reading
862 episodi
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D-Lo & KC
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1 "They Won't Give Me My Slow Jams Show" 3:04:18
3:04:18
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- Kyle Madson, The Insiders, Candlestick Chronicles & Niners Wire - Tristi Rodriguez, NBCKings - Eddie Gonzalez - James Ham, The Insiders, 1320 Kings Insider & The Kings Beat
Eddie Gonzalez joined the show to talk about contenders in the NBA and much more.
NBC California's Tristi Rodriguez joined the guys to talk about Malik Monk and much more on the Kings.
The Insiders & 1320 Kings Insider, James Ham joined the show to talk about the Kings and their future.
The guys spend hour three talking about all-star weekend and Eddie Gonzalez joins the show.
The guys spend hour one talking about the Kings loss and are joined by Kyle Madson of The Insiders.
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D-Lo & KC
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1 "Sorry Mom, That's A HIPAA Violation" 3:29:55
3:29:55
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- Matt George, Locked on Kings & ABC10
Locked on Kings & ABC10's Matt George joined the show to talk about the Kings long term and much more.
The guys and Trysta Krick continue talking Kings and then are joined by Matt George from ABC10.
The guys and Trysta Krick talk about De'Aaron Fox, some NFL notes and Keegan Murray.
The guys talk Kings and Heat Check's Trysta Krick joins them in studio.
The guys spend hour one talking about the Kings win over the Pelicans and much more.
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D-Lo & KC
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1 "The Only Ones We Weeded Out Were the Sex Videos" 3:29:07
3:29:07
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- James Ham, The Insiders, 1320 Kings Insider & The Kings Beat
The Insiders & 1320 Kings Insider, James Ham joined the show to talk all things Kings.
D-Lo & KC spend hour three talking about Kevin Durant and get back to the Kings.
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