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Ep38: How do you choose the right metrics to measure?
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Welcome back to the TwoBees Learning Hive! This week we have a question from Matt at Suffolk County Council about which metrics are best to measure for your social media campaigns. Jennifer answers his question in detail along with talking about the importance of custom landing pages for conversion. She talks you through the 3 main types of campaign objectives: Transactional, Educational, Behaviour Change. She explains exactly what each of these mean and suggests strategies for measuring success for every objective. Visit Team TwoBees Blog for your Guide to Goal Setting download as well as all the links to tools mentioned in this episode >> http://teamtwobees.com/ep38-choose-right-metrics-measure/
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