The Gradual Rebranding Of Darwinex

Darwinex UnCut

Darwinex has had a very clear ethos from its beginning. It's embodied by our logo featuring an owl (predator) and our animal avatars (evolution). But let's face it, we haven't been able to bring this message through. Again and again, the market perceives us as a run-of-the-mill MT4 broker. Or, even worse, as a "social" trading / investing site. Our recent experience with Wikipedia editors only confirmes it. We want to change this. We've started working on Darwinex's repositioning on the financial landscape. In this video, Darwinex CEO Juan Colón shares in which direction we'll move. We still have to make a lot of decisions. E.g. create separate brands for the FX/CFD broker, the coming IB integration and the asset manager? But we've distilled the foundations of the repositioning. Learn about it in this video and share your feedback. Join our community of alpha providers and alpha seekers at https://community.darwinex.com/. Join the Darwinex Collective Slack Workspace for Algorithmic R&D: https://join.slack.com/t/darwinex-collective/shared_invite/enQtNjg4MjA0ODUzODkyLWFiZWZlMDZjNGVmOGE2ZDBiZGI4ZWUxNjM5YTU0MjZkMTQ2NGZjNGIyN2QxZDY4NjUyZmVlNmU3N2E2NGE1Mjk