Data-driven Marketing: Unleashing the Power of Big Data for Targeted Campaigns

Data Science Tech Brief By HackerNoon

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In today's digital era, the abundance of data has transformed the way businesses approach marketing.
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Big data provides marketers with a treasure trove of information. By tapping into this wealth of data, businesses can better understand their customers, make informed decisions, and develop targeted campaigns. The benefits of data-driven marketing are far-reaching, from increased customer engagement and loyalty to improved conversion rates.