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Study: PR Professionals Struggle with Data Literacy, Impeding Communication of Value to Tech C-Suite

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Manage episode 363785835 series 3474670
Contenuto fornito da HackerNoon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da HackerNoon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

This story was originally published on HackerNoon at: https://hackernoon.com/study-pr-professionals-struggle-with-data-literacy-impeding-communication-of-value-to-tech-c-suite.
Half of PR pros said they have presented a metric they didn't understand. Here's what reporting is needed to support the C-suite and show PR value.
Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #data, #survey-research, #public-relations, #reporting, and more.
This story was written by: @sarahevans. Learn more about this writer by checking @sarahevans's about page, and for more stories, please visit hackernoon.com.
Half of PR pros said they have presented a metric they didn't understand. Here's what reporting is needed to support the C-suite and show PR value.

  continue reading

150 episodi

Artwork
iconCondividi
 
Manage episode 363785835 series 3474670
Contenuto fornito da HackerNoon. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da HackerNoon o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

This story was originally published on HackerNoon at: https://hackernoon.com/study-pr-professionals-struggle-with-data-literacy-impeding-communication-of-value-to-tech-c-suite.
Half of PR pros said they have presented a metric they didn't understand. Here's what reporting is needed to support the C-suite and show PR value.
Check more stories related to data-science at: https://hackernoon.com/c/data-science. You can also check exclusive content about #data, #survey-research, #public-relations, #reporting, and more.
This story was written by: @sarahevans. Learn more about this writer by checking @sarahevans's about page, and for more stories, please visit hackernoon.com.
Half of PR pros said they have presented a metric they didn't understand. Here's what reporting is needed to support the C-suite and show PR value.

  continue reading

150 episodi

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