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Is A/B Testing Overhyped? A Conversation with Andrea Warner
Manage episode 152894666 series 1074308
Contenuto fornito da Decibel Insight Podcast, A podcast about all things digital, and From Decibel Insight. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Decibel Insight Podcast, A podcast about all things digital, and From Decibel Insight o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A/B testing is a fundamental part of the conversion optimization process. It involves splitting traffic between two (or more) versions of a webpage to see which one leads to more instances of desired user behavior. But, in the spirit of continually challenging what we do and optimizing the optimization process, we ask the following of testing: is it overhyped? Is it always the best option for businesses looking to improve their websites? Does it slow down innovation? Does it facilitate an online tyranny of the majority? Or, is its place at the heart of conversion optimization fully justified? We spoke to Andrea Warner about why she believes in testing.
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