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Why Marketers Have a “Seat at the Table” in the Growth of AI
Manage episode 385064947 series 3527281
Contenuto fornito da Mary Dooe, Greg Stuart, and Rex Briggs. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mary Dooe, Greg Stuart, and Rex Briggs o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Been hearing a lot about AI but think it’s more something for the CTO to worry about? Think again.
Janet Balis is the marketing practice leader at EY Consulting. Hear why marketers, and especially marketing leaders, are poised to play a pivotal role when it comes to how organizations integrate AI into their businesses to gain a competitive edge. It starts, she says, with clean and organized data as the foundation.
“Imagine you've got the best recipe in the world and your ingredients are stale in your refrigerator or you got them from a bad grocery store. You're not going to get the right result,” Balis says. She explains that analogy and more of what she’s seeing as she consults with some of the world’s best companies and marketing departments.
For Further Reading:
MMA Study: https://www.mmaglobal.com/documents/data-maturity-20-2023-vs-2021
MMA Study: https://www.mmaglobal.com/documents/state-ai-marketing
Generative AI’s Act Two from Sequoia Capital: https://www.sequoiacap.com/article/generative-ai-act-two/
Listen on your favorite podcast app: https://pod.link/1715735755
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