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Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
Countdown to JWST #1: Finally Ready to Launch?
Manage episode 285053877 series 2439259
Contenuto fornito da Deep Astronomy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Deep Astronomy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Here's the first installment of Countdown to JWST, a podcast that will track the mission up to launch (hopefully) later this year. Let's light this candle!
37 episodi
Manage episode 285053877 series 2439259
Contenuto fornito da Deep Astronomy. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Deep Astronomy o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Here's the first installment of Countdown to JWST, a podcast that will track the mission up to launch (hopefully) later this year. Let's light this candle!
37 episodi
Tutti gli episodi
×Here's the first installment of Countdown to JWST, a podcast that will track the mission up to launch (hopefully) later this year. Let's light this candle!
Was there a first cause? Can there be a event that started everything? What would such an event look like? In this episode Tony and Charlotte discuss the scientific and philosophical understanding of the beginning of the universe and what an effect that does NOT have a cause must look like.
This episode kicks off what I hope will be a weekly posting for the DA Show. My wife Charlotte is a Catholic theologian and philosopher who has taught me much outside of my scientific realm. I have heartily enjoyed our conversations over the years and now I hope to share some of them with you.
Remember all the commotion about the BICEP2 mission back in 2014? Cosmologist had announced the observation of polarized "B-mode" waves that, if connected to the universal cosmic microwave background, would lend credence and observational support to the Inflationary Theory of Cosmology, this period just after the Big Bang when astronomers think the universe expanded exponentially and faster than light. The story made the front page of the New York Times and we were hearing about it everywhere. While I doubt that very many people understood what was being said, clearly something big was happening and so everyone paid attention. Dr. Brian Keating from USCD was a member of the BICEP2 team and talks about that time with me along with other really interesting goings-on in the world of science, including whether having something like the Nobel Prize is hurting science. Brian Keating's Book: "Losing the Nobel Prize: A Story of Cosmology, Ambition and the Peril of Science's Highest Honor" is available on the Deep Astronomy Amazon Page here: https://amzn.to/2JHl7W4…

1 Using Nuclear Power for Deep Space Exploration 1:02:27
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It turns out that NASA and others have been thinking about the inefficiencies of using chemical rockets to go to the Moon, Mars and the Outer Planets. One very attractive solution is Nuclear Thermal Propulsion, a technology that was begun in the 1960's and considered as a viable method of propelling Apollo astronauts to the Moon, but was abandoned in favor of chemical rockets. Fast forward to the twenty first century and we are back thinking about using this promising propulsion to get humans and space probes to the outer solar system quickly. This podcast is the audio version of a Future in Space Hangout sponsored by the American Astronautical Society.…
Let's talk about the potentially hazardous asteroid known as Apophis. In April, 2029 this 320 meter rock will get so close that it will pass under the orbit of geosynchronous satellites! Astronomers held a conference in late April of 2019 to discuss the science that can be done as it passes so close to the Earth.…
In this podcast: an essay on whether the effort that went into making the black hole image in the distant galaxy M87 by the Event Horizon Telescope was worth it; an interview with star mapper Wil Tirion and more!

1 The Large Millimeter Telescope 1:00:47
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This podcast features science and technology from the Large Millimeter Telescope. Our guests Nat DeNigris and David Sanchez will be on hand to discuss this amazing facility being operated in Mexico. The Large Millimeter Telescope is the world's largest single-aperture telescope in its frequency range, built for observing radio waves in the wave lengths from approximately 0.85 to 4 mm. It has an active surface with a diameter of 50 metres and 1,960 square metres of collecting area.…

1 Just How Fast is the Universe Expanding EXACTLY? ...and how do we know this? 1:01:52
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We've known since Edwin Hubble's time that the universe has been expanding. What we've only recently learned (like, in the past 10 years or so) is that the universe is accelerating as it expands. Measuring this expansion rate has been problematic and while there are at least two different ways to make the measurement, they don't always agree. This episode features Ed Macauley from the University of Portsmouth UK, and a member of the Dark Energy Survey collaboration. He and his team have been using a calibrated version of the 'standard candle' method of determining the rate of universal expansion, also known as the Hubble Constant or H0 to get a better answer that agrees with other measurement techniques. You can read Ed's paper on Arxiv.org here: https://arxiv.org/pdf/1811.02376.pdf…
I'm not convinced that life is everywhere in the cosmos. It is entirely possible, based on what we know today, that we are the only life there is. Anywhere. This episode is a brief discussion of that idea.

1 Women in Science w/ Carol Christian 1:11:43
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Welcome to the first in a series of monthly discussions about topics in astronomy with Carol Christian, a colleague and friend of mine that has cohosted Astro Coffee Hangouts with me for years. This month we talk about what it's like for women in science. Why aren't more qualified women in science? What are the obstacles?…
Members of the PLANETS Foundation are working hard to secure funding for a telescope specifically designed to look for life on other worlds. In this episode, we discuss the capabilities and design of this exiting telescope

1 The Giant Magellan Telescope (GMT) 1:01:10
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The next generation of world-class ground based observatories are being built right now. Among them, The Giant Magellan Telescope (GMT). Learn about this amazing telescope that will become the world's largest by mid-2020's
Astronomy’s Future Will Be Built: New Capabilities to Assemble in Space the Largest Observatories. Scientific performance of telescopes depend strongly upon the observatory’s aperture, its capability to collect faint light. Eventually, the challenging goals of astronomers will require telescope mirrors larger than can be deployed in space without the capability to assemble them, either with astronauts or with robots, enabled by the decreasing cost of commercial launch vehicles. Join Tony Darnell as he discusses the promise, the challenges, and the capabilities being assessed to assemble the largest future space observatories with Drs. Nicholas Siegler (NASA JPL), Bradley Peterson (OSU/STScI) and Gordon Roesler (Robots in Space LLC). Come hear about a new NASA-chartered study that is looking into this potentially enabling capability. Future in Space Hangouts are endorsed by the American Astronomical Society and the American Astronautical Society.…

1 From the Moon to Mars 1:02:24
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For decades advocates of the exploration of the Moon have argued that this will make possible subsequent exploration of Mars. But is this really true? Recently several dozen experts critically examined whether astronaut exploration of the Moon could be used to feed forward to a human mission to the martian surface by the end of the 2030s. Their findings may surprise you. Join Tony Darnell and Alberto Conti as they discuss the findings of a recent Moon-to-Mars workshop with Clive Neal (Notre Dame), Steve Mackwell (USRA), and Joseph Cassady (Aeroject Rocketdyne).…
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