))
Kip Knight (CMO coaches) - the biggest marketers are making today, and what they should do about it
Manage episode 361651051 series 2661012
Contenuto fornito da Destination CMO, Vincent Phamvan, and Caroline Pickens. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Destination CMO, Vincent Phamvan, and Caroline Pickens o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Our guest this week is Kip Knight, the founder and CEO of CMO Coaches, which coaches current and aspiring marketing leaders. He is also Operating Partner at Thomvest Ventures, and a board member with Netbase Quid. He has held positions in brand and marketing at Procter & Gamble, PepsiCo, KFC International, Taco Bell, and EBay. And he’s the author of Learn to Leap: How Leaders Turn Risk into Opportunity, and co-author of Crafting Persuasion: A Leader’s Handbook to Influence Minds and Change Behavior. On this episode of Destination CMO, Kip talks about the biggest mistake he sees marketers making today, and what they should do about it. Vincent and Kip also talk about the changing landscape of marketing, and what they expect to see in the decade ahead. And Kip breaks down the biggest misperception non-marketers have about marketers, and how marketing leaders can change the narrative.
Follow Kip on LinkedIn: https://www.linkedin.com/in/kipknight/
Check out CMO Coaches at www.cmocoaches.com
Follow Vincent on LinkedIn: https://www.linkedin.com/in/vphamvan/
Join the Destination CMO community on LinkedIn: https://www.linkedin.com/company/destination-cmo/
69 episodi
Condividi
