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Contenuto fornito da Destination Marketing Podcast and Relic Agency. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Destination Marketing Podcast and Relic Agency o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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333: A Crash Course on Destination Rebrands with Explore Tualatin Valley

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Manage episode 432835820 series 2815360
Contenuto fornito da Destination Marketing Podcast and Relic Agency. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Destination Marketing Podcast and Relic Agency o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about their experience with their recent rebranding experience. They also discuss the importance of data in decision-making and why it can be challenging to prove the ROI of a branding project to stakeholders.

“We found that there was one name and one area, which is the Tualatin Valley which was used predominantly locally, and it was a leap of faith for us to look for a name that wasn't the exact destination name, but the one feature we could find to talk about.” -Dave Parulo

Explore Tualatin Valley

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

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The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

  continue reading

361 episodi

Artwork
iconCondividi
 
Manage episode 432835820 series 2815360
Contenuto fornito da Destination Marketing Podcast and Relic Agency. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Destination Marketing Podcast and Relic Agency o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

In this episode of the Destination Marketing Podcast, Adam chats with Dave Parulo, President and CEO, and Claire Fisher, Chief Marketing Officer of Explore Tualatin Valley. Recorded live at the Destinations International Annual Convention in Tampa, Florida, they highlight the importance of community engagement in destination rebrands and talk about their experience with their recent rebranding experience. They also discuss the importance of data in decision-making and why it can be challenging to prove the ROI of a branding project to stakeholders.

“We found that there was one name and one area, which is the Tualatin Valley which was used predominantly locally, and it was a leap of faith for us to look for a name that wasn't the exact destination name, but the one feature we could find to talk about.” -Dave Parulo

Explore Tualatin Valley

If you’re enjoying the show, please leave us a rating and review on Apple Podcasts!

Subscribe to our newsletter!

The Destination Marketing Podcast is a part of the Destination Marketing Podcast Network. It is hosted by Adam Stoker and produced by Relic. If you are interested in any of Relic’s services, please email adam@relicagency.com or visit www.relicagency.com.

To learn more about the Destination Marketing Podcast network and to listen to our other shows, please visit www.thedmpn.com. If you are interested in joining the network, please email adam@relicagency.com.

  continue reading

361 episodi

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