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Contenuto fornito da Geoffrey Cann. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Geoffrey Cann o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Meet The Digital Doubters Head On

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Manage episode 382863446 series 3488265
Contenuto fornito da Geoffrey Cann. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Geoffrey Cann o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

If you want to be a successful digital leader, you need to be able to sell your ideas to a reluctant oil and gas buyer.

Selling is so innately human we don’t even know when we’re selling or being sold. Have you ever been to a restaurant and found yourself ordering something you would usually not ever have at home, like some decadent dessert? The end of the main meal arrives and the server kindly brings you a fresh menu already open to the dessert page. They innocently ask “can I tempt you with some freshly brewed coffee?” Next thing you know you’re scarfing 2000 calories of cheesecake drizzled with butterscotch sauce. You were sold.

Selling your digital ideas to a manager in oil and gas is more complicated. Virtually everyone in oil and gas start out as digital doubters. This is a structural feature of the industry, part of the culture, linked to its safety and process adherence needs, and rooted in how the industry trains its people to manage risk.

Here’s some tactics to consider.

  continue reading

104 episodi

Artwork
iconCondividi
 
Manage episode 382863446 series 3488265
Contenuto fornito da Geoffrey Cann. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Geoffrey Cann o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

If you want to be a successful digital leader, you need to be able to sell your ideas to a reluctant oil and gas buyer.

Selling is so innately human we don’t even know when we’re selling or being sold. Have you ever been to a restaurant and found yourself ordering something you would usually not ever have at home, like some decadent dessert? The end of the main meal arrives and the server kindly brings you a fresh menu already open to the dessert page. They innocently ask “can I tempt you with some freshly brewed coffee?” Next thing you know you’re scarfing 2000 calories of cheesecake drizzled with butterscotch sauce. You were sold.

Selling your digital ideas to a manager in oil and gas is more complicated. Virtually everyone in oil and gas start out as digital doubters. This is a structural feature of the industry, part of the culture, linked to its safety and process adherence needs, and rooted in how the industry trains its people to manage risk.

Here’s some tactics to consider.

  continue reading

104 episodi

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