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Contenuto fornito da Mehrnaz Campbell. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mehrnaz Campbell o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Digital Transformation Series
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Contenuto fornito da Mehrnaz Campbell. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mehrnaz Campbell o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage
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26 episodi
Segna tutti come (non) riprodotti ...
Manage series 3529345
Contenuto fornito da Mehrnaz Campbell. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mehrnaz Campbell o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
I'm passionate about helping pharma field teams feel confident using technology to engage with healthcare professionals. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them for this Digital Transformation Series. - Mehrnaz Campbell, Founder and CEO of Cheemia & Cheemia ReSET Author of The Omni Advantage
…
continue reading
26 episodi
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Digital Transformation Series

In this episode of the Digital Transformation Series, Mehrnaz chats with Nico Renner from BeiGene. Nico isn’t your typical pharma marketeer: He considers himself as a hybrid between business and biotechnology, as he studied both. Almost by coincidence, Nico started to work on digital transformation projects in oncology at Roche Germany. Further gathering experiences in Social Media Management for Patient Education in Ophthalmology. Currently, he is working for BeiGene in Switzerland as a product manager. Nico brings new perspectives and questions to pharma, as he does not even know "the old days". Nico is a firm believer in outcome-driven marketing. His signature approach? "No shiny slides, but tangible results. Marketing is not about opinions, but data." When he’s not redefining the marketing playbook, you can find him sparking thoughtful discussions on LinkedIn about the future of pharma marketing, digital engagement, and customer experience in pharma.…
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Digital Transformation Series

1 Mehrnaz Campbell in conversation with Nyambe Sumbwanyambe from The Black Sherpa 1:03:47
1:03:47
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In January, I chatted with Nyambe “Yam” Sumbwanyambe. 🎙️ Yam is a dynamic, innovative leader with nearly two decades of experience in the pharmaceutical and healthcare industries. Yam has established a reputation for driving commercial excellence, fostering inclusion and championing professional development. In 2023, he founded The Black Sherpa Podcast, a platform dedicated to empowering social mobility through candid conversations on personal development, career progression and overcoming systemic barriers. Born in Zambia and raised in the UK, Yam’s journey reflects resilience, adaptability and ingenuity.…
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Digital Transformation Series

1 Mehrnaz Campbell in conversation with Carolina Quezada Correa from Grünenthal 1:03:24
1:03:24
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Carolina is known for her passion, energy, dedication, commitment, and her strong ability to build consensus. With over 10 years of experience in the pharmaceutical industry and a background in public relations, marketing, and communications. She later specialised in digital marketing and transformation, taking on key roles at Pfizer and Grünenthal.…
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Digital Transformation Series

In the next in the Digital Transformation Series, Mehrnaz Campbell will be talking to Christian Wöckel, Head of RSV Franchise @Vaccines Germany & Austria for Sanofi. With a passion for Digital Transformation, and a strong drive for results and impact, Christian has helped different organisations and business units to transform in a world of constant change and digital disruption. With a fixer-mindset, Christian enables teams and individuals to solve challenges that come with (digital) transformation.…
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Digital Transformation Series

I talk to Marco Andre, Global Head of AI and Marketing Excellence at Novartis. I was particularly excited because Marco is quite unique. He possesses extensive experience in AI and automation, yet he brings a refreshing humility to how these tools can be applied in the pharmaceutical industry. Marco is a keynote speaker, an AI advisor to executives, and a published author. With over 20 years of experience in companies such as Google, Procter & Gamble, and YouTube, he has held local, regional, and global roles in marketing, sales, partnerships, and operations. Outside of work, Marco is the author of the book Imperfect Stories, a passionate Lego enthusiast, and a proud owner of more than 20 sets. I believe I first met Marco in person in Dubrovnik in May this year, where he delivered two memorable presentations. On Day 1, he gave a talk titled "The Hype is Gone, It's Time to Grieve," focusing on generative AI. His presentation was so entertaining that I found myself sitting at the edge of my seat; it was fast-paced yet highly engaging. I think he received the highest score for the upfront presentation that day. On the second day, he led a brilliant interactive panel discussion about learning from failures. I thoroughly enjoyed his sessions—they were fun, interactive, and refreshingly real.…
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Digital Transformation Series

1 Mehrnaz Campell in conversation with Chiara Bolgnini from Roche 1:01:31
1:01:31
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After a brief break for summer, the Digital Transformation Series is back and I've already lined up several months of interviewees! 🎙️ On the 22nd August, l chatted with the amazing Chiara Bolgnini. Chiara is a Senior Marketing and Commercial Leader with 20 years of experience. She has worked for 14 years in life science companies in senior global and international roles at Novartis Global headquarters, Bristol-Myers Squibb Worldwide organisation, and Abbott Global headquarters. She is now working at Roche Pharma International. Chiara possesses proven senior marketing leadership skills and has led global, regional, and local marketing teams to drive key integrated omnichannel marketing strategies. She's also led blockbuster product launches and growth resulting in billions in sales. Listen to her amazing journey in Pharma.…
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Digital Transformation Series

Mehrnaz Campbell chats with Emma Vitalini, Head of Global Medical Digital Strategy at Amgen. Emma has focused her recent attention and development on the strategic build and deployment of new and evolving technologies.
For our next Digital Transformation Series podcast, Mehrnaz Campbell welcomes Amish Patel, a marketing consultant who aims to simplify pharma marketing in today’s noisy world of shiny things. He is the founder of APC, a marketing consultancy that helps pharma companies create and execute effective engagement strategies while building in-house marketing capability.…
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Digital Transformation Series

Mehrnaz Campbell talks to Dario Safaric as part of my Digital Transformation Series. Dario, in addition to running the NEXT Pharma Summit events, is the VP of Sales and Marketing at Media-Soft. They operate in over 40 countries and it's his responsibility for creating and running global marketing initiatives. He's organised more than 25 events in 14 countries.…
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Digital Transformation Series

Mehrnaz Campbell talks to Patrick Markt-Niederreiter , a strategic professional with a passion for customer experience, digital innovation, and agile transformation. Currently serving as the Vice President of Digital Excellence at Daiichi Sankyo Europe GmbH, Patrick is dedicated to driving seamless and convenient end-to-end customer experiences for medical doctors and patients.…
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Digital Transformation Series

1 Mehrnaz Campbell in conversation with Erasmus Holm, Director of Pharma & Commercial Operations, MSD Netherlands 49:11
Merhnaz Campbell interviews Erasmus Holm, Director of Pharma & Commercial Operations at MSD Netherlands, for the final Digital Transformation Series 2023. Erasmus is a Sales and Marketing Strategist who partners with teams and colleagues to transform and grow business, making sure all along that B2B does not mean Boring 2 Boring!…
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Digital Transformation Series

1 Mehrnaz Campbell in conversation with Vanitha Venkatasbramaniam, Global Customer Engagement Strategy Lead, Novo Nordisk 54:44
I recently interviewed Vanitha Venkatasbramaniam, Global Digital Health and Customer Strategy Lead at Novo Nordisk, as part of our ongoing Digital Transformation Series. With over 15 years of experience in the pharma industry, Vanitha's mission revolves around making a positive impact on patients' lives with life-saving therapies. Vanitha currently leads a team focused on chronic serious diseases, employing cutting-edge commercial strategies with a strong emphasis on digital health and customer engagement. As an advocate of collective creativity and human collaboration, Vanitha believes these pillars are essential for achieving transformative results. Outside of work, she enjoys globetrotting and immersing herself in diverse cultures!…
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Digital Transformation Series

1 Mehrnaz Campbell in conversation with Rick Hollis, Business & Customer Excellence Director, Ipsen UK & Ireland 47:57
I'm passionate about helping pharma field teams feel confident using technology to engage with HCPs. I want them to feel good about themselves and achieve amazing results. To explore this topic, I've been interviewing inspiring pharma leaders to learn from them as part of my Digital Transformation Series . Rick Hollis is the Business & Customer Excellence Director at Ipsen UK & Ireland, and has 20 years’ of experience in pharma. He has become really focused on elevating the customer experience when engaging with pharma companies, looking to improve both in-person and digital interaction.…
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Digital Transformation Series

I have been inviting pharmaceutical leaders to learn from them and provide them with a platform to share their views as part of my Digital Transformation Series . Nataliya Andreychuk is the CEO of Viseven and a leading digital transformation evangelist for the pharmaceutical and life sciences industries. As a digital marketing professional with nearly twenty years of expertise, Nataliya has contributed to the development of advanced digital solutions and software for clients in over seventy global markets. As part of her role as the CEO at Viseven, a global MarTech provider, she is taking marketing interactions in pharma to the next level by introducing new methods to more companies.…
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Digital Transformation Series

I was delighted to chat with Audrey Krassnitzer, Global MCE Director, Multichannel Engagement in Commercial Excellence at Novo Nordisk Rare Disease, as part of my Digital Transformation Series. Audrey is a Marketer, Storyteller, Strategist, and CX Enthusiast with 10+ years of experience in the pharma industry, strategic consulting, and marketing agencies. She is passionate about innovation, design strategy, and executing customer-centered omnichannel marketing initiatives. She is a self-professed nerd when it comes to data-directed storytelling and an enthusiast for speed, agility, and pragmatism. Audrey is also a mother, hiker, runner, and burrata aficionado!…
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