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You're Killing ROI with Your Marketing Attribution
Manage episode 405967727 series 3556092
Contenuto fornito da Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Devin Bramhall & Margaret Kelsey, Devin Bramhall, and Margaret Kelsey o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
This is the best episode we’ve ever recorded.
Is it because we get into an in-depth spicy conversation (cough, argument, cough) about why everyone and their mother are measuring awareness and affinity marketing programs totally wrong? Is it because Margaret gets so heated that she drops f-bombs, and eventually Devin says something she RARELY ever says? Is it because we put CFOs completely on blast for ruining marketing metrics?
You decide!
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