The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Contenuto fornito da DTC Newsletter and Podcast and DTC Newsletter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DTC Newsletter and Podcast and DTC Newsletter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Simile a DTC Podcast
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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Player FM - App Podcast
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Vai offline con l'app Player FM !
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Bonus: The Creative Strategy System to Find More Winning Ads – Motion's Evan Lee and his Blueprint for Creative Success
Manage episode 411750456 series 2899866
Contenuto fornito da DTC Newsletter and Podcast and DTC Newsletter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DTC Newsletter and Podcast and DTC Newsletter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads.
For the Full Presention: Watch on YouTube
Motion is the platform that ties together data and creativity to help you find more winning ads you can scale!
He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members.
Takeaways
Creative strategy is crucial for the success of advertising campaigns.
A systematic process, including research, ideation, and analysis, helps find more winners.
Building avatars and understanding pain points are essential for effective creative strategy.
Collaboration between media buyers, creative strategists, and creative team members is key to success.
Book a demo of Motion
Timestamps:
00:00 - Introduction
02:00 - The Interplay of Creativity and Data in Advertising Success
04:30 - Breaking Down the Creative Strategy Process: Research to Ideation
07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling
09:30 - The Role of AI in Creative Development and Efficiency
12:00 - Future Trends in Creative Advertising and Strategy Roles
Hashtags:
#CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp
Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
495 episodi
Condividi
Manage episode 411750456 series 2899866
Contenuto fornito da DTC Newsletter and Podcast and DTC Newsletter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DTC Newsletter and Podcast and DTC Newsletter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
In this Bonus DTC Podcast episode, Evan Lee, a creative strategy expert from Motion, outlinjes his approach to systemizing creative strategy, to reliably improve the performance of your ads.
For the Full Presention: Watch on YouTube
Motion is the platform that ties together data and creativity to help you find more winning ads you can scale!
He emphasizes the need for a systematic process to find more winners and drive brands forward. The key steps include research and building avatars, ideation and prioritization, the briefing process, content creation and launch, creative analysis and retrospectives, exploring new opportunities, and the creative sprint process. Evan also highlights the role of AI tools and the importance of collaboration between media buyers, creative strategists, and creative team members.
Takeaways
Creative strategy is crucial for the success of advertising campaigns.
A systematic process, including research, ideation, and analysis, helps find more winners.
Building avatars and understanding pain points are essential for effective creative strategy.
Collaboration between media buyers, creative strategists, and creative team members is key to success.
Book a demo of Motion
Timestamps:
00:00 - Introduction
02:00 - The Interplay of Creativity and Data in Advertising Success
04:30 - Breaking Down the Creative Strategy Process: Research to Ideation
07:00 - Implementing and Testing Creative Hypotheses for Campaign Scaling
09:30 - The Role of AI in Creative Development and Efficiency
12:00 - Future Trends in Creative Advertising and Strategy Roles
Hashtags:
#CreativeStrategy #AdvertisingSuccess #MediaBuying #DigitalMarketing #CreativeProcess #AIinAdvertising #DTCMarketing #BrandGrowth #MarketingInsights #MotionApp
Subscribe to DTC Newsletter - https://dtcnews.link/signup Advertise on DTC - https://dtcnews.link/advertise Work with Pilothouse - https://dtcnews.link/pilothouse Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
495 episodi
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Simile a DTC Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
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…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
