The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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Contenuto fornito da DTC Newsletter and Podcast and DTC Newsletter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DTC Newsletter and Podcast and DTC Newsletter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
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Player FM - App Podcast
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Vai offline con l'app Player FM !
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Ep 414: Ben Kruger, The Rogue Ex-Googler on His Side Hustle Slinging Microphones, and the Cost Cap Gospel
Manage episode 424093609 series 2899866
Contenuto fornito da DTC Newsletter and Podcast and DTC Newsletter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DTC Newsletter and Podcast and DTC Newsletter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Ben Kruger, a former Google Ads rep who transitioned to running a profitable side hustle selling microphones. Ben shares his journey from Google to becoming a DTC entrepreneur, discussing the key tactics he used to scale his business and maximize profitability.
Key Insights:
Transition from Google to Meta Ads: Why Ben shifted his ad strategy and the results.
Cost Caps Strategy: How Ben uses cost caps to ensure profitability.
Practical Learnings: The most valuable lessons Ben learned from running his own business.
Listen to this episode to learn how to effectively manage ad campaigns, balance profitability and scaling, and leverage new digital marketing tactics for your own business success.
Timestamps:
0:00 - Introduction to Ben Kruger
2:00 - The end goal of performance marketing
7:00 - Transitioning from Google to selling microphones
12:00 - Google Ads vs. Meta for DTC brands
17:00 - The importance of cost caps in advertising
22:00 - Using PMAX and Dynamic Search Ads effectively
27:00 - The controversy of creative metrics in marketing
32:00 - AI and future trends in DTC marketing
Hashtags:
#DTCMarketing #GoogleAds #MetaAds #CostCaps #BenKruger #Ecommerce #PerformanceMarketing #DigitalMarketing #PMAX #AIMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
495 episodi
Condividi
Manage episode 424093609 series 2899866
Contenuto fornito da DTC Newsletter and Podcast and DTC Newsletter. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da DTC Newsletter and Podcast and DTC Newsletter o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Hello and welcome to the DTC Podcast! Today, we have Ben Kruger, a former Google Ads rep who transitioned to running a profitable side hustle selling microphones. Ben shares his journey from Google to becoming a DTC entrepreneur, discussing the key tactics he used to scale his business and maximize profitability.
Key Insights:
Transition from Google to Meta Ads: Why Ben shifted his ad strategy and the results.
Cost Caps Strategy: How Ben uses cost caps to ensure profitability.
Practical Learnings: The most valuable lessons Ben learned from running his own business.
Listen to this episode to learn how to effectively manage ad campaigns, balance profitability and scaling, and leverage new digital marketing tactics for your own business success.
Timestamps:
0:00 - Introduction to Ben Kruger
2:00 - The end goal of performance marketing
7:00 - Transitioning from Google to selling microphones
12:00 - Google Ads vs. Meta for DTC brands
17:00 - The importance of cost caps in advertising
22:00 - Using PMAX and Dynamic Search Ads effectively
27:00 - The controversy of creative metrics in marketing
32:00 - AI and future trends in DTC marketing
Hashtags:
#DTCMarketing #GoogleAds #MetaAds #CostCaps #BenKruger #Ecommerce #PerformanceMarketing #DigitalMarketing #PMAX #AIMarketing
Subscribe to DTC Newsletter - https://dtcnews.link/signup
Advertise on DTC - https://dtcnews.link/advertise
Work with Pilothouse - https://dtcnews.link/pilothouse
Follow us on Instagram & Twitter - @dtcnewsletter
Watch this interview on YouTube - https://dtcnews.link/video
495 episodi
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Simile a DTC Podcast
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
How do I start an online business? How do I build a brand online? How do I get traffic and attention to my online business? The biggest question is, can I start a business online and replace my current JOB? Welcome to The Rock Your Brand podcast show where we answer ALL of these questions and a ton MORE! Scott Voelker, the host will share with you everything you need to know and help you to build a Future Proof Business that will allow you the ultimate Freedom. Scott shares tips and strategi ...
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as mar ...
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
…
continue reading
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
