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Clicks & Mortar: Crafting Digital Shelf Space with Umai Marketing
Manage episode 398791350 series 3503119
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Umai Marketing is redefining the game in digital marketing for authentic Consumer Packaged Goods (CPG) brands. Founders Alison Smith and Karin Samelson share their journey and insights on how they help brands flourish online, from e-commerce to retail shelves.
"The biggest mistake we see brands make is underestimating the power of community and storytelling in their marketing efforts. It's not just about the product; it's about the connection you create with your audience."
"We've seen incredible results from brands that are willing to get personal, share their stories, and genuinely engage with their communities. It's about creating a movement, not just a customer base."
Note: This episode originally aired on our YouTube channel on December 1, 2022
What we discussed
(00:15) Introducing Umai Marketing and their mission
(02:30) The importance of community and storytelling in CPG marketing
(05:45) Why social media is a non-negotiable for brand growth
(08:15) The evolution of digital marketing in the CPG space
(12:50) How to leverage email marketing effectively
(17:00) The challenge of staying authentic in a digital world
(20:25) Adapting marketing strategies to current trends
(23:45) Case studies of successful CPG brand campaigns
(27:10) The future of digital marketing for CPG brands
(30:55) Tips for emerging CPG brands in the digital landscape
3 Things Umai Marketing Can Teach You About Digital Marketing for CPG Brands:
- The heart of effective digital marketing lies in authentic storytelling and community engagement. Brands that succeed are those that treat their customers not just as buyers, but as part of a larger community or movement.
- Social media and email marketing are critical tools for building and nurturing these communities. It's not just about posting products; it's about creating content that resonates, educates, and engages.
- Adapting to the latest digital trends is crucial, but maintaining your brand's authenticity is key. The digital landscape is always changing, but your brand's core values should remain constant. That's what people connect with.
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Website: https://ppcpitbulls.com
IG: @ppcpitbulls
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