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Contenuto fornito da Chloë Thomas. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chloë Thomas o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Transforming Menswear eCommerce: From Discounts to Premium Quality with Moss’s Matt Henton

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Manage episode 432507341 series 79607
Contenuto fornito da Chloë Thomas. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chloë Thomas o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.

Hit PLAY to hear:

  • How crisis can be a catalyst for change
  • The importance of product quality
  • Focusing on storytelling to create connections with customers
  • Their shift from discounts to premium pricing
  • Expanding product range to counter seasonality

Key timestamps to dive straight in:

[04:29] Transitioned from telcos to eCommerce, varied sectors.

[09:11] Adapting business strategy to suit 2020 challenges.

[10:34] Customers and business addicted to discounts.

[14:02] Evolving fashion focus: understanding product, selling internally.

[17:11] Diversified product range drives year-round sales growth.

[18:35] Listen to Matt’s Top Tips!

Full episode notes here: https://ecmp.info/502

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

542 episodi

Artwork
iconCondividi
 
Manage episode 432507341 series 79607
Contenuto fornito da Chloë Thomas. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Chloë Thomas o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Matt Henton is Head of eCommerce at Moss, the men’s suits and formal fashion brand. Founded in 1851 Moss now sell via their Remarkable eCommerce site, and 110 physical stores around the UK.

Hit PLAY to hear:

  • How crisis can be a catalyst for change
  • The importance of product quality
  • Focusing on storytelling to create connections with customers
  • Their shift from discounts to premium pricing
  • Expanding product range to counter seasonality

Key timestamps to dive straight in:

[04:29] Transitioned from telcos to eCommerce, varied sectors.

[09:11] Adapting business strategy to suit 2020 challenges.

[10:34] Customers and business addicted to discounts.

[14:02] Evolving fashion focus: understanding product, selling internally.

[17:11] Diversified product range drives year-round sales growth.

[18:35] Listen to Matt’s Top Tips!

Full episode notes here: https://ecmp.info/502

Download our ebook >> https://ecmp.info/ebook "500 Top Tips to Make Your eCommerce Business More Profitable"

Download our new ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits

Get all the links and resources we mention & join our email list at https://ecmp.info

Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://ecmp.info/sponsor

This podcast uses the following third-party services for analysis:
Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/

  continue reading

542 episodi

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