It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Contenuto fornito da Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Simile a Ecommerce on Tap by Sourcify and Izba Consulting
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Mastering Emotional Branding: James Bond on Squatty Potty's Rise to $100M
Manage episode 386141155 series 2106234
Contenuto fornito da Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join Nathan in this captivating episode of Ecommerce On Tap featuring James Bond, author of "Brain Glue". Discover the journey from a Shark Tank pitch to a $100 million success story, and the branding strategies that made it possible. James shares his expertise on the importance of product naming and how emotional appeal in advertising can trump logic. He explains the power of metaphors in emotional selling and the role of alliteration in memorable product names. This episode is packed with actionable insights for anyone looking to elevate their brand in the ecommerce space. Don't miss James's crucial advice: “If you don’t come up with a good name, the industry will, and it's going to hurt you.” Subscribe for more episodes filled with expert advice and industry secrets.
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continue reading
80 episodi
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Manage episode 386141155 series 2106234
Contenuto fornito da Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Ecommerce on Tap by Sourcify and Izba Consulting, Ecommerce on Tap by Sourcify, and Izba Consulting o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Join Nathan in this captivating episode of Ecommerce On Tap featuring James Bond, author of "Brain Glue". Discover the journey from a Shark Tank pitch to a $100 million success story, and the branding strategies that made it possible. James shares his expertise on the importance of product naming and how emotional appeal in advertising can trump logic. He explains the power of metaphors in emotional selling and the role of alliteration in memorable product names. This episode is packed with actionable insights for anyone looking to elevate their brand in the ecommerce space. Don't miss James's crucial advice: “If you don’t come up with a good name, the industry will, and it's going to hurt you.” Subscribe for more episodes filled with expert advice and industry secrets.
…
continue reading
80 episodi
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Simile a Ecommerce on Tap by Sourcify and Izba Consulting
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Tai Lopez podcast brings you the best business education straight from the world's top entrepreneurs. I will also review the best books in health, wealth, love and happiness that will help you achieve your maximum potential and live the best life possible.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
…
continue reading
Evan Davis hosts the business conversation show with insights from the people at the top.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The Moneycontrol Podcast is your daily source of business news, investment analysis and advice on stocks and the markets. Tune in to broaden your horizons with podcasts by journalists, experts and analysts giving you a head-start in the investment game.
…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Big tech is transforming every aspect of our world. But how, and at what cost? This season of Land of the Giants – The Disney Dilemma – focuses on Disney’s ability to weather the ups and downs of the business cycle and changing tastes and explores what has kept it successful for over 100 years. The entertainment giant has leveraged nostalgia and its intellectual property to build a beloved brand, but after an acquisition spree that included Marvel, Lucasfilm, and 20th Century Fox, can it sus ...
…
continue reading
In each episode of "Goldman Sachs Exchanges," people from the firm share their insights on developments shaping industries, markets and the global economy.
…
continue reading
Player FM - App Podcast
Vai offline con l'app Player FM !
Vai offline con l'app Player FM !
