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697 | AI Overview Optimization w/ Garrett Sussman

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Manage episode 429207114 series 1336046
Contenuto fornito da Erin Sparks. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Erin Sparks o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web!

Key Segments:

[00:03:07] Introducing Garrett Sussman

[00:06:48] Fundamental Changes in Search

[00:13:42] EDGE of the Web Title Sponsor: Site Strategics

[00:14:59] Google’s Shift Into AI

[00:25:55] EDGE of The Web Sponsor: Wix

[00:27:07] How Are AI Overviews Changing The Way Users Consume Information?

[00:33:38] Thinking Through Optimizing for AI Overviews

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/garrettsussman

LinkedIn: https://www.linkedin.com/in/garrettsussman/

Resources

iPullRank

Clearscope Webinar

Marketbrew.ai

  continue reading

785 episodi

Artwork
iconCondividi
 
Manage episode 429207114 series 1336046
Contenuto fornito da Erin Sparks. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Erin Sparks o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Welcome back to the EDGE! This week’s guest is the Marketing Lead and Demand Generation Manager at iPullRank, Garrett Sussman. Garrett recently showcased his expertise in various SGE optimization frameworks, and today he joins us to explore the nuances behind optimizing for AI Overviews. Volatility is peaking on the SERP. We navigate the risks and opportunities associated with optimizing for AI Overviews while investigating what type of content this learning engine tends to pull from. Tune in for the latest in the AI search wave as we teach you what AI Overview optimization looks like this week on the EDGE of the Web!

Key Segments:

[00:03:07] Introducing Garrett Sussman

[00:06:48] Fundamental Changes in Search

[00:13:42] EDGE of the Web Title Sponsor: Site Strategics

[00:14:59] Google’s Shift Into AI

[00:25:55] EDGE of The Web Sponsor: Wix

[00:27:07] How Are AI Overviews Changing The Way Users Consume Information?

[00:33:38] Thinking Through Optimizing for AI Overviews

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

Wix: http://edgeofthewebradio.com/wix

Follow Our Guest

Twitter: https://x.com/garrettsussman

LinkedIn: https://www.linkedin.com/in/garrettsussman/

Resources

iPullRank

Clearscope Webinar

Marketbrew.ai

  continue reading

785 episodi

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