716 | Insights from SE Ranking's AI Overview Study w/ Anastasia Kotsiubynska

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies.

Anastasia sheds light on how these AI overviews have changed over the last five months since their release in April 2024. While this technology offers impressive efficiency, it also poses significant challenges, such as a potential 25% drop in organic traffic by 2026 due to the "zero-click" trend.

With over 100,00 keywords analyzed, the findings are compelling: a 5% increase in AI overview usage from June to August, with 12% of searches now triggering these overviews. Additionally, approximately 56% of links in AI overviews match the top 100 organic links, while 73% match the top 10, raising concerns about content accuracy and reliability. The research also highlighted that 46% of relationship queries, 33% of food and beverage queries, and 23% of business queries trigger AI overview responses. Notably, high niche environments, such as healthcare and legal sectors, see AI overview and ads triggered simultaneously 65% of the time, spotlighting the growing complexity of search results.

Anastasia provides actionable strategies for adapting to these changes, emphasizing the need for continuous analysis and staying informed. This episode is essential for anyone looking to navigate the complex landscape of modern SEO.

Key Segments:

[00:04:36] Introducing Anastasia Kotsiubynska

[00:09:11] The SE Ranking AI Overview Studies

[00:10:08] AI Overviews Threaten Organic SEO Visibility Significantly

[00:14:32] EDGE of the Web Sponsor: SE Ranking

[00:20:05] 5% Growth of AIO For 100,000 Keywords Is Huge

[00:24:15] Reddit And Quora Links Absent In AI Overviews

[00:26:38] EDGE of The Web Sponsor: Wix

[00:36:40] AI In Legal, Healthcare Risky, Needs Barriers

[00:39:01] AI's Role in Sensitive Inquiries Raises Concerns

[00:45:08] EDGE of the Web Title Sponsor: Site Strategics

[00:56:28] Clients Want Metrics On AI Overview's Traffic Impact

Thanks to Our Sponsors!

Site Strategics: http://edgeofthewebradio.com/site

SE Ranking: https://edgeofthewebradio.com/seranking

Wix: http://edgeofthewebradio.com/wix

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LinkedIn: https://www.linkedin.com/in/anastasia-kotsiubynska/

Resources:

1. Mar 04, 2024: Inside Google’s SGE: Uncovering the Beta Version of AI-driven Search
2. Feb 26, 2024: SGE Snippet Research: We Analyzed 100K Keywords to See Google’s AI in Action
3. Jun 19, 2024:. AI Overviews Research: Comparing pre and post-rollout results on 100K keywords
4. Aug 07, 2024:. AI Overviews Research: Analyzing sources in Google’s AI-generated answers
5. Sep 16, 2024: AI Overviews Research: Google Ads in the AIO-inclusive SERPs: https://seranking.com/blog/ai-overviews-and-ads-research/