S2 Ep 04 - Applying the sending funnel in our current climate.

Email's Not Dead from Sinch Mailgun

MP3•Pagina principale dell'episodio

57:50

Alex (@alex_kamenca) and Carley (@carleymitus) are both members of our Action Academy Community that purchased TWO small businesses last thursday! Want To Quit Your Job In The Next 6-18 Months Through Buying Commercial Real Estate & Small Businesses? 👔🏝️ Schedule A Free 15 Minute Coaching Call With Our Team Here To Get "Unstuck" Want to know which investment strategy is best for you? Take our Free Asset-Selection Quiz Check Out Our Bestselling Book : From Passive To Passionate : How To Quit Your Job - Grow Your Wealth - And Turn Your Passions Into Profits Want A Free $100k+ Side Hustle Guide ? Follow Me As I Travel & Build: IG @brianluebben ActionAcademy.com…

5 anni fa 31:46

Things have become a little weird around the world and we brought in our expert Kate Nowrouzi, VP of Deliverability to preach the good word on applying the sending funnel to your email. Even in these trying times, applying the sending funnel to your email strategy is critical to ensure that you land in the inbox. Learn what happened from the backend of email when everyone sends the same content at the same time. Sit down with Jonathan and Eric as sending in the real world, gets real.
Check out Kate's blog post on do’s and dont’s for sending email during COVID-19. - https://www.mailgun.com/blog/covid-email-communications/

37 episodi

#Tech #Mailgun

S2 Ep 04 - Applying the sending funnel in our current climate.

Email's Not Dead from Sinch Mailgun

published 5 anni fa

MP3•Pagina principale dell'episodio

37 episodi

#Tech #Mailgun

Усі епізоди

1
S6 Ep 02 - Prepping for EAA with Megan Boshuyzen 39:59

13 giorni fa39:59

39:59

Megan Boshuyzen is back and with some critical updates in the email accessibility realm. She’s got a ton of tips on how you can optimize your email campaigns to be accessible ready for the new EAA (European Accessibility Act) that is going to roll out this June 28th. Listen up as she shares resources and how you can prepare for this new regulation. Learn how you can grow your audience even more by making your email campaigns accessible for all. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S6 Ep 01 - How to make DMARC easier with Brian Westnedge of Red Sift 34:42

6 weeks fa34:42

34:42

Friend of the podcast and friend of Mailgun, Brian Westnedge of Red Sift stopped by to talk about how Mailgun and Red Sift want to make DMARC adoption easy as possible for Mailgun users and why DMARC authentication is needed in your email strategy. Peter Trinder from Mailgun joined us as well to let us know what went into this process and what to expect. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S5 Ep 07 - Take that, rewind it back - Season Recap and Email Camp MessageMania 27:50

32 weeks fa27:50

27:50

In the season finale of Email's Not Dead, hosts Eric and Jonathan recap the key insights from Season 5 and look ahead to the future of email. They revisit important discussions on DMARC implementation, Google and Yahoo's new sender requirements, and email marketing best practices. The hosts emphasize the importance of proactive email authentication and list hygiene while previewing upcoming industry changes. They also tease the upcoming Email Camp event, where they'll dive deeper into these topics with industry experts. This episode serves as both a reflection on recent developments in the email world and a glimpse into what's next for email professionals. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S5 Ep 06 - What is M3AAWG and how can you get involved? 24:34

44 weeks fa24:34

24:34

On this latest episode of Email’s Not Dead, the M3AAWG organization stopped by along with their Brand SIG committee and board of directors to talk about all the amazing work they’ve accomplished. They’ve just celebrated their 20 year anniversary and they’re committed to making the internet a safer place. Learn more about the Messaging Malware Mobile Anti-Abuse Working Group and if you're in the omni-channel communication space why you need to become a member. Our guests for this episode are Mariska Calabrese, Sharon Kent, Melinda Plemel and Aref Zahed. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S5 Ep 05 – How we got into email and how to keep it diverse with Jay Oram of ActionRocket 36:08

50 weeks fa36:08

36:08

If you’re a part of the email community, you know for a fact that it's a very diverse group of people. That’s why on this episode we wanted to sit down and ask everyone to share a bit of their backgrounds and how we all landed in email. Chances are you literally fell into this career and now you love it. Join our friends Jay Oram, Head of Dev at ActionRocket with our own Megan Boshuyzen, Sr. Email Developer from Sinch Email on Acid, and listen to this tell all episode of how we ended up in email, why we want everyone to have a seat at the table, and how you can get involved in the email industry. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S5 Ep 04 - The DMARC side of the Yoogle update with Ash Morin of dmarcian 35:32

1 year fa35:32

35:32

Continuing with you on this journey of the Yahoo and Google email authentication update, a familiar friend stopped by to explain to us the DMARC side of this whole update and how it affects you. Ash Morin, Director of Deployment at dmarcian joined us to give an overview of what he’s seen and what he predicts with the new email authentication standards update from Yahoo and Google. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S5 Ep 03 - Chad S. White of the Oracle Digital Experience Agency is back. The email marketing side of the Yoogle update along with whats new in his book! 41:46

1 year fa41:46

41:46

Yay we got Chad S. White back in our virtual studio and its always a joy to have him. We learn about the new 4th edition of his book Email Marketing Rules. We’re such super fans Nick Schafer our Sr. Manager of Deliverability joined in to also hear Chad’s email marketing views on the Yahoo and Google email authentication update we talked about last time with Marcel Becker of Yahoo. Check out resource links at mailgun.com/resources/podcasts to follow along with some of the referred documents. Happy sending! Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S5 Ep 02 - The big email standards update from Yahoo and Gmail with Marcel Becker of Yahoo. 33:54

1 year fa33:54

33:54

In fall of 2023 Yahoo and Google made a major announcement requiring all bulk email senders to enable email authentication standards to prevent bad actors from continuing to send spam. Why did Yahoo want to create a new standardization? We sat down with Marcel Becker who made the announcement on behalf of Yahoo and had a very good philosophical conversation. Don’t miss this! Resources: https://senders.yahooinc.com/ https://blog.postmaster.yahooinc.com/ https://www.mailgun.com/blog/deliverability/gmail-and-yahoo-inbox-updates-2024/…

1
S5 Ep 01 - The current state of email deliverability in 2023 with Alison Gootee of Braze 39:16

1 year fa39:16

39:16

Email’s Not Dead is back and the first person we wanted to talk to is Alison Gootee because she’s one of the funniest people we’ve ever met. We chatted about the previously released state of email deliverability report, why we want our senders to use best practices and why JNCO jeans are suddenly back from the late 90s. Plug in, grab your walkman and join us for the season opener of Email’s Not Dead. Resources: https://www.mailgun.com/resources/research/state-of-deliverability-2023/…

1
S4 Ep 07 – ChatGPT, deliverability, email marketing and everything all at once with Guilda Hilaire and Naomi West. 36:48

2 years fa36:48

36:48

It’s the finale of season 4. We’ve been trying to get these amazing leaders of email onto this final episode and y’all we did it! Guilda Hilaire from Salesforce and Naomi West of Parcel.io got to sit down with us and talk about that notorious AI tool that’s on every email marketer and deliverability specialist mind lately. How do we feel about it? Where does it fit into email marketing and deliverability practices? Is it easy or lazy to use this tool? Find out on the season finale of Email’s Not Dead. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S4 Ep 06 - The BIG deliverability episode with Brad Gurley of MessageGears and Nick Schafer of Mailgun 34:01

2 years fa34:01

34:01

We got two of the biggest names in deliverability and we had to bend their ears on all deliverability topics in the last 6 months. There's a lot going on right now in the deliverability world such as Spamhaus evolving to better serve their users, how people classify types of bounces and what is truly the best way to protect your email reputation. This is why you really need to listen to this episode because this is the BIG deliverability episode. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S4 Ep 05 – Updates on BIMI with Brian Westnedge of Redsift 43:37

2 years fa43:37

43:37

This episode is an update on BIMI and who better to have on the show than Redsifts Brian Westnedge. He updates us on what's happened with BIMI since we first spoke about it in 2019 with Matt Vernhout and how bad actors are starting to work around BIMI and what you can do about it to prevent spoofing of your brand. Enjoy! Resources from this episode: bimiradar.com bimigroup.org Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S4 Ep 04 - Email innovation and collaboration with Kelly Haggard of Synchrony 30:38

2 years fa30:38

30:38

We’re happy to be back in 2023 and ready to continue the season. We met Kelly Haggard last summer at ANA's Email Evolution conference and knew we had to get her on the show. She's working on an integration between Synchrony and Movable Ink and is leading email innovation on her team. Hear how they’re utilizing send time optimization for their new integration and what it takes to keep your team informed on email best practices. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email.…

1
S4 Ep 03 – Email data and oops pancakes 🥞 with LB Blair of Platonic Ideal 38:02

2 years fa38:02

38:02

Meet LB Blair founder of Platonic Ideal. LB has been in the industry for years and combines her love of data and her passion for email all in one. LB has some hot takes on why data needs to be utilized in your email program and how to correctly use it. Sit back and hang out with Email’s Not Dead. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. Learn more at platonicideal.com.…

1
S4 Ep 02 – Keeping it real and transparent with Matt Stith of Spamhaus 33:48

2 years fa33:48

33:48

If you’re in the email industry you know Spamhaus. Well, luckily we’ve worked with Matt Stith of Spamhaus and were bringing him to your ears. Hear about the transparency Spamhaus is trying to bring to the community and know that they’re super cool. Enjoy! Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. Download Spamhaus's e-book on deliverability - https://www.spamhaus.com/campaign/email-deliverability/ Visit us at mailgun.com…

Email's Not Dead from Sinch Mailgun

1
S4 Ep 01 - Silver linings in Omnichannel Marketing with Chad White 39:03

3 years fa39:03

39:03

When we started this podcast we never intended to meet our email heroes. Well, it happened anyway. During this past summer, Email’s Not Dead attended some conferences and got to make new friends and we met the Mick Jagger of email marketing, Chad S. White. You may have heard of him from his book, Email Marketing Rules, out now on Amazon . He had some hot takes on the one-year anniversary of Apple's MPP and the future of omnichannel marketing and communication. Email’s Not Dead is a podcast about how we communicate with each other and the broader world through modern technologies. Email isn’t dead, but it could be if we don’t change how we think about it. Hosts Jonathan Torres and Eric Trinidad dive into the email underworld and come back out with a distinctive look at the way developers and marketers send email. Featuring : Jonathan Torres, Technical Account Manager, Manager at Mailgun by Sinch Eric Trinidad, Technical Account Manager at Mailgun by Sinch Nick Schafer, Manager of Deliverability & Compliance at Mailgun by Sinch Chad S. White, Head of Research at Oracle Marketing Consulting…

Email's Not Dead from Sinch Mailgun

1
S3 Ep 07 - When email goes wrong with Laura Atkins of Word to the Wise 38:48

3 years fa38:48

38:48

It’s the season finale and we’re excited to bring you the theme of this episode, when email goes wrong with Laura Atkins. She has over 30 years of experience fighting spam and collaborating with large enterprises to enable them to become better senders. Listen in for a fun-filled episode as we cap off season 3. We’ll see you soon for season 4.…

Email's Not Dead from Sinch Mailgun

1
S3 Ep 06 - Insights from an email marketer and email developer with Megan Boshuyzen and Julia Ritter 32:46

3 years fa32:46

32:46

We sat down with fellow Mailgun employees, Megan Boshuyzen, email developer, and Julia Ritter, email marketer as they just returned from UNSPAM, an email conference created by Really Good Emails ( listen to our episode with CEO Matthew Smith ). Find out everything they learned from upcoming 2022 email trends to why the quality of your email content matters. We hope you enjoy this one and we may see you out and about at your next email conference.…

Email's Not Dead from Sinch Mailgun

1
S3 Ep 05 - Implementing DMARC with Ash from Dmarcian 30:41

3 years fa30:41

30:41

If you remember in Season 2 we had our friend Ash Morin from Dmarcian on the show to talk about spoofing, phishing, and his love of DMARC. Well, now he's back to cover what it takes to implement DMARC. Learn from the best in the business on what it takes to implement DMARC into your email strategy. Featuring Kate Nowrouzi, VP of Deliverability at Pathwire. Resources for this episode: https://www.mailgun.com/blog/email-authentication-your-id-card-sending/ https://dmarcian.com/deployment-services/ https://dmarcian.com/dmarc-deployment-checklist/ https://dmarcian.com/start-dmarc/ https://dmarcian.com/video-dmarc-deployment-process/…

Email's Not Dead from Sinch Mailgun

1
S3 Ep 04 - The Inbox Insights 2022 guide with Jenna from Ascend2 26:04

3 years fa26:04

26:04

We've got a gift for you and you can download it from the Mailjet blog over at mailjet.com/blog. We just released our Inbox Insights 2022 report with the help of our friend Jenna Balegno from Ascend2. We invited her out to dive into why this report will benefit your email strategy and what to expect in email in 2022. Download the report at mailjet.com/blog/guide/inbox-insights-2022/…

Email's Not Dead from Sinch Mailgun

1
S3 Ep 03 - Matthew Smith of Really Good Emails wuz here! 36:17

3 years fa36:17

36:17

We’re big fans, I mean really big fans of Really Good Emails. Such big fans that we had to get CEO and Co-Founder Matthew Smith on the show and wanted to know the history and future of Really Good Emails. Enjoy tidbits on Yoda, the love of buying musical instruments online, and of course…email. Learn more about Really Good Emails at reallygoodemails.com.…

Email's Not Dead from Sinch Mailgun

1
S3 Ep 02 - Email changes in 2021 24:47

3 years fa24:47

24:47

With growth comes changes. Some changes are good and some changes are bad. That's why Jonathan and Eric bring you a recap of what changed in the email landscape in 2021. From how email volumes are changing for businesses to covid related email traffic in the last two years. Plug in your headphones and join us for this episode of Email’s Not Dead.…

Email's Not Dead from Sinch Mailgun

1
S3 Ep 01 - Don't panic, it's just the Apple Privacy Policy 21:57

3 years fa21:57

21:57

Welcome back to Season 3 of Email's Not Dead with your hosts Jonathan Torres and Eric Trinidad. A lot has happened since season 2 and we're here to let you know it's going to be okay! Don't panic! It's just the Apple Privacy Policy update. We're covering what we've seen since the update has been released, how opens fit into your email strategy, and what to expect in the future from the Apple Privacy Policy update. Tune in with your ear buddies at Email's Not Dead.…

Email's Not Dead from Sinch Mailgun

1
S2 Ep 07 - Spoofing, phishing and for the love of DMARC with Ash Morin of Dmarcian. 32:03

4 years fa32:03

32:03

We're wrapping up this wild ride of a year and season by clearing the air on phishing and spoofing with Ash Morin, Senior Deployment Manager of Dmarcian. We cover why spoofing is so scary and why you need to love DMARC. Join your favorite email buds Jonathan and Eric and our VP of Deliverability, Kate Nowrouzi for the season finale of Email's Not Dead. dmarcian.com mailgun.com/blog…

Email's Not Dead from Sinch Mailgun

1
S2 Ep 06 - Tales of Terror from the Email Void - The Warm Up 29:37

5 years fa29:37

29:37

Here's a tale for you to sink your fangs into. The holidays are approaching extremely fast *gasp*. Which is why you need to start your warm up for your domain and IPs. But do you start with your domain warm up or IP warm up first? Jonathan and Eric settle the score in this special edition Email's Not Dead LIVE podcast episode and webinar. Our producer Thomas Knierien also showed up as Jason Voorhees to help answer questions. Happy Halloween!…

Email's Not Dead from Sinch Mailgun

1
S2 Ep 05 - We just got back from Email Camp 2020. 24:06

5 years fa24:06

24:06

Eric and Jonathan are back with a brand new episode of Email’s Not Dead to recap the all-new Email Camp 2020 presented by Mailgun and Mailjet. Featuring Email Camp Head Counselor and Mailgun Marketing Specialist, Thomas Knierien who gives a brief overview and what's in store for the future. Go to youtube, look up a looping campfire video, maybe heat up some hot chocolate and put some camp clothes and listen to this recap. Learn more about Email Camp 2020 at https://try.mailgun.com/email-camp Visit us at www.mailgun.com.…

Email's Not Dead from Sinch Mailgun

1
S2 Ep 04 - Applying the sending funnel in our current climate. 31:46

5 years fa31:46

31:46

Things have become a little weird around the world and we brought in our expert Kate Nowrouzi, VP of Deliverability to preach the good word on applying the sending funnel to your email. Even in these trying times, applying the sending funnel to your email strategy is critical to ensure that you land in the inbox. Learn what happened from the backend of email when everyone sends the same content at the same time. Sit down with Jonathan and Eric as sending in the real world, gets real. Check out Kate's blog post on do’s and dont’s for sending email during COVID-19. - https://www.mailgun.com/blog/covid-email-communications/…

Email's Not Dead from Sinch Mailgun

1
S2 Ep 03 - The Developer Episode or The Devisode 28:24

5 years fa28:24

28:24

In this episode, we decided to bring in a mad man. No, we actually brought in one of our lead developers, Alan Erwin. He’s on our deliverability tools team and we wanted to ask him what made him tick, so we did. Tune into this week’s episode with Jonathan and Eric to remind you, Emails Not Dead.

Email's Not Dead from Sinch Mailgun

1
S2 Ep 02 - Sending emails at the right time with Send Time Optimization 18:10

5 years fa18:10

18:10

Wait wait, we have more. In this episode, Mailgun’s Product Manager, Chris Farmer brings you up to speed on how you can send your emails at the right time with, Send Time Optimization. Is it better to send in the late morning, early afternoon or early evening? Tune in now!

Email's Not Dead from Sinch Mailgun

1
S2 Ep 01 - Introducing Inbox Placement 18:30

5 years fa18:30

18:30

A new year means a new season of Mailgun's Email's Not Dead. We have Jorge Miramontes our Product Manager introducing our newest tool, Inbox Placement. Tune in with Jonathan and Eric in 2020 to remember, Email's Not Dead!

Email's Not Dead from Sinch Mailgun

1
Episode 07 Season Finale - Complaints and Unsubscribes 25:11

6 years fa25:11

25:11

Can you still be friends with your customers after an unsubscribe? Learn why it's best to have organic email addresses and different options for your unsubscribes with Jon and Eric in the season finale of Email’s Not Dead.

Email's Not Dead from Sinch Mailgun

1
Episode 06 - Sunset Policy and Tracking 18:52

6 years fa18:52

18:52

Sometimes you need to clean house, including your sending habits. That's what we're talking about in this week's Email’s Not Dead – Sunset Policies. How does tracking tie in with engagement? When should you say goodbye to unengaged email addresses in your mailing list in order to maintain your sending reputation? Join Jonathan and Eric as we start wrapping up season one. Email Best Practices Contact Us…

Email's Not Dead from Sinch Mailgun

1
Episode 05 - Sending a more relevant message with omnichannel communication 26:34

6 years fa26:34

26:34

Omnichannel marketing and email, how does it all fit in? Jonathan and Eric sat down with co-founder and CEO of Omnisend, Rytis Lauris to talk about transactional and marketing messages leading into 2020, and how you need to look towards other types of email communication to better reach your customers. Learn how it trickles down and it’s all about the engagement in our latest episode.…

Email's Not Dead from Sinch Mailgun

1
Episode 04 - Combatting Email Fraud & Building Your Brand with BIMI 39:15

6 years fa39:15

39:15

Last time, Nick Schafer showed up to predict the future of spam. Now we’re bringing in 250ok’s Director of Privacy, Matthew Vernhout, to talk shop about Brand Indicators for Message Identification (aka BIMI). Learn how to gain more trust with your recipients, get higher engagement and ensure greater security.…

Email's Not Dead from Sinch Mailgun

1
Episode 03 - Where we're going, we don't need Spam. 29:06

6 years fa29:06

29:06

We're looking to the future, so we brought in Mailgun’s Nostradamus (aka our in-house deliverability engineer Nick Schafer). He brings a ton of insight on what the future of spam holds especially the concept of no authentication, no entry, and DMARC. Let's hope for hoverboards, hover cars and one day — no spam! Email Best Practices Contact Us…

Email's Not Dead from Sinch Mailgun

1
Episode 02 - NOW that’s what I call spam 24:43

6 years fa24:43

24:43

As email spam became more widely spread in the early 2000s, policy makers started fighting back. In this episode, we’re covering the introduction of CAN-SPAM Act, terrible compilation albums of the decade’s pop hits, and the big privacy changes brought on by GDPR. Email Best Practices Contact Us James Veitch Ted Talk…

Email's Not Dead from Sinch Mailgun

1
Episode 01 - The History of Spam 15:34

6 years fa15:34