How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign?

Embracing Marketing Mistakes

This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emotional punch. Learn how simplicity in messaging can spark crucial conversations about men's mental health.
As seasoned pros in social media and public relations, we're not just here to talk shop—we're here to share the kind of insights and inspirations that ignite creativity within our team. Emily's account of how the campaign navigated the delicate theme of suicide prevention and urged action through its narrative is a testament to the power of marketing with a conscience. So, brace yourself for a session that's rich in learnings and laden with the kind of practical wisdom that could transform your brand's approach to meaningful marketing. Join us for a special 15-minute journey into the heart of campaign storytelling.

Norwich City x Samaritans video

Send your questions here

Would you like to know if your social media and content strategy is perfect for this year? Book a free 15-minute brand discovery call here with Chris, and we will help you grow your brand today. And if you like the show, please leave us a review or even just a thumbs up. It is very much appreciated - we want your feedback.
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
X
LinkedIn
Follow The Show:
X
TikTok
YouTube

Capitoli

1. How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign? (00:00:00)

2. Emily's F*ck Up (00:11:56)