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What Made Stanley’s Rebrand a Perfect Fit for Gen Z?

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Manage episode 414019012 series 3484829
Contenuto fornito da Prohibition PR. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Prohibition PR o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

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Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst for the latest and greatest in hydration fashion. As we sip on success stories and cringeworthy marketing mishaps, you'll get a taste of the real, raw, and sometimes ridiculous world of branding and influencer marketing.
Laugh along with Victoria and ourselves as we reminisce about our own professional blunders, from a first-day fiasco to Instagram mishaps that could have spelled disaster. This episode isn't just about pointing fingers; it's a toast to the power of authenticity, owning your mistakes, and the resilience needed to bounce back stronger. Join us as we celebrate Stanley's mastery of the social media game and the creation of a culture that's as robust as the products they sell, all while keeping our own PR goofs in check.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss a single hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
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Follow Will Ockenden:
LinkedIn
Follow The Show:
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  continue reading

Capitoli

1. What Made Stanley’s Rebrand a Perfect Fit for Gen Z? (00:00:00)

2. Stanley Cup (00:00:04)

3. Stanley Thirst Quencher Marketing Success (00:11:10)

4. VC's F*ck Up (00:17:46)

57 episodi

Artwork
iconCondividi
 
Manage episode 414019012 series 3484829
Contenuto fornito da Prohibition PR. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Prohibition PR o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Send Us Your Feedback!

Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into the unquenchable thirst for the latest and greatest in hydration fashion. As we sip on success stories and cringeworthy marketing mishaps, you'll get a taste of the real, raw, and sometimes ridiculous world of branding and influencer marketing.
Laugh along with Victoria and ourselves as we reminisce about our own professional blunders, from a first-day fiasco to Instagram mishaps that could have spelled disaster. This episode isn't just about pointing fingers; it's a toast to the power of authenticity, owning your mistakes, and the resilience needed to bounce back stronger. Join us as we celebrate Stanley's mastery of the social media game and the creation of a culture that's as robust as the products they sell, all while keeping our own PR goofs in check.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss a single hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
X
TikTok
YouTube

  continue reading

Capitoli

1. What Made Stanley’s Rebrand a Perfect Fit for Gen Z? (00:00:00)

2. Stanley Cup (00:00:04)

3. Stanley Thirst Quencher Marketing Success (00:11:10)

4. VC's F*ck Up (00:17:46)

57 episodi

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