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Ep. 26: Empathize It: Yam Regev: Tribes, Micro Content and Changing How Marketers Learn
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A long-overdue conversation with Yam Regev, CEO of Zest.is a platform that has literally reconfigured how people learn today in a digital-first world.
The foundation of Zest is that professional marketers are the driving force behind curating top-tier consumable and valuable content and not manipulated fluff. And that tribe of active members recommends content they’ve found valuable. Zest is a platform created by marketers for marketers - and yet, they don’t do any traditional marketing.
It's all based on community growth, building relationships with each user and proactive engagement to inspire contribution. This is the 'value prop' that turns Zest into an amazing platform and highlights the team effort of its success. Everyone, founders, users, and employees are all on the same team to make this product grow.
(This podcast was recorded prior to the launch of the Zest App.)
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