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Contenuto fornito da Empty Threats Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Empty Threats Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Contenuto fornito da Empty Threats Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Empty Threats Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
Contenuto fornito da Empty Threats Podcast. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Empty Threats Podcast o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
A young punk was put in charge of the broadcast and wouldn’t you know it.. he fucked up…. here is the full episode errors and all… (about 6 or 7 minutes in the beginning) Direct Link – http://etp.fuckyourpodcast.com/ep46.mp3
This is an episode where we talk about things with our mouths so you can listen with your ears… enjoy. Direct Link – http://etp.fuckyourpodcast.com/ep45.mp3
This week was an episode filled with racial tension, and quite possibly a quote from the man of the year. If people don’t like it.. we don’t care we tell em to Shawwut UP, so GO figger dat one ouwt. Direct Link – http://etp.fuckyourpodcast.com/ep42.mp3
The homey J-Zone got Skype so we brought him on and talked NBA playoffs and about his book. Good times… enjoy. Direct Link – http://etp.fuckyourpodcast.com/ep41.mp3
A War Machine effort this week….. AWAR stopped by about halfway through… we talked about all things zombies, troubled children, scumbaggery and AWAR music. Direct Link – http://etp.fuckyourpodcast.com/ep40.mp3
This week we had music video director Puma on live to talk about all things hiphop and videos.. plus some good ol’ Lupe hate… enjoy. Direct Link – http://etp.fuckyourpodcast.com/ep39.mp3
Todd Angkasuwan (Ong.Kah.Sue.Juan…get it right fuck faces) came through once again… this time he wasn’t on his way to China so we got to talk about all things music videos… and ask him what he thought about dubstep. Make sure you guys check out http://www.toddangkasuwan.com/DIRECTOR/WORK.html You can see the realness.. then cut him a huge check to make your average music stand out. Direct Link – http://etp.fuckyourpodcast.com/ep37.mp3…
Stu Bangas and Wegoinin.com Presented a Rap Contest for upcoming MCs and we aired all the submissions and reviewed them live. Direct Link – http://etp.fuckyourpodcast.com/ep34.mp3
Todd Angkasuwan came through for the shortest visit in Empty Threats history… its ok though, he was at LAX with poor reception. We will make sure he comes back soon… Other than that we touch on many topics and have an Empty Threats hang. Remember next week is the big time Stu Bangas Rap Contest… go to brutalmusic.org for information on how to join. Direct Link – http://etp.fuckyourpodcast.com/ep33.mp3…
This week we had on Stu Bangas who finally got skype. He talked about his rap contest that is currently underway… go to brutalmusic.org to check that out. Direct Link – http://etp.fuckyourpodcast.com/ep31.mp3
We decided to go sans music on this show. Apathy dropped by and we talked about music, and March Madness. I got nothin… peep it. Direct Link – http://etp.fuckyourpodcast.com/ep30.mp3
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