Author Margot Machol Bisnow chats with Erica

Erica Sandberg's Adventures With Money

Margot Machol Bisnow has interviewed 60 mothers and their entrepreneur sons and daughters from Kevin Plank of Under Armour, Tom Scott of Nantucket Nectars, Ellen Gustafson of FEED Projects, Zappos, Word Press, 23andMe, Geek Squad, Tom CVent, Blackboard Inc among others. Bisnow connects early childhood traits that all of these future multi-million dollar entrepreneurs shared as children. What she found might surprise you. Through personal anecdotal stories that other moms shared, Bisnow found a pattern of 10 rules that all of these mother’s used when raising their child. There’s some really great exclusive photos of many of these now famous entrepreneurs as children. And, many hilarious stories from mothers of their now famous kids while they were on their way to the top! There’s a ton of humor – there’s a twist of sorrow – few were bullied. This story hits many notes.