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EsportsNext Podcast Episode 18: Kayci Evans
Manage episode 426902388 series 3368346
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Welcome to the EsportsNext Podcast! Today, we're joined by Kayci Evans, Global Head of Marketing and Brand Partnerships at Evil Geniuses, North America’s premier esports and entertainment organization. Kayci oversees global and domestic brand strategy, experiential events, content marketing, digital and social strategy, merchandise, and brand partnerships. Before joining Evil Geniuses, she spent nine seasons at Major League Baseball, where she led a team of 60+ content creators and developed fan engagement strategies that have been adopted by other major sports leagues. Tune in to hear Kayci discuss her journey from NCAA volleyball player to marketing leader, her passion for mentorship, and her insights on the future of esports and entertainment.
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