))
Virtual Reality, Augmented Reality, and The Metaverse with Louis Rosenberg
Manage episode 355153762 series 3388177
Contenuto fornito da Mikhail Myzgin. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Mikhail Myzgin o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.
In this episode, Mikhail and Louis talk about ethical problems presented by the new technology used in marketing -- virtual reality, augmented reality, and the metaverse. In some way this is a bigger question of relationships between marketing and any new technology. If there are no rules on how new technology can be used in marketing, you know that some companies will use it in a predatory way. In many cases, such use of technology is very profitable. And other companies have no choice but to do something similar, or they will be out of business. This also applies to marketers on the individual level. If an unethical practice is widely spread and accepted in our profession, it makes it extremely hard for an ethical marketer to avoid doing it, which creates an internal psychological conflict.
11 episodi
Condividi
