"Entrepreneurship, if you are a company owner, is not that glamorous." believes Eva Vucheva

European Bootstrapping Champions

Eva (Micheva) Vucheva has worked during her professional career in 12 companies, founding and co-founding some of them. In present time she is the Co-Founder and GM of CONTENTO.tech (7 yrs 5 mos) and Founder of Impakt_ID (2 yrs 5 mos).

Her educational background includes Harvard Business School Online (other; CORe and Sustainable Business Strategies), SPD (Visual Communication), Universitet za nacionalno i svetovno stopanstvo with a Bachelor Degree in Marketing and Pforzheim University with an IMP in International Management.

When Eva Vucheva, CEO of Bulgaria’s Contento, started the business with her cofounder Silviya Dineva in 2016, they wanted to conduct “a company culture experiment”. “We wanted to build a decentralised company with up to 40 people who are independent of one another but at the same time act as a team,” she says. “Happy to report we have succeeded.” Today Contento.tech — an outsourcing business which focuses on supporting ecommerce businesses with data management and digital marketing solutions — is 60 people strong, and its revenue last year reached €1.2m.

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