#152: Growth | LinkedIn Ads & Strategy for B2B with Anthony Blatner

Exit Five: B2B Marketing with Dave Gerhardt

Contenuto fornito da Exit Five. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Exit Five o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

12d ago 44:55

MP3•Pagina principale dell'episodio

Anthony is one of the nine LinkedIn Certified Marketing Experts in North America. He’s also the Managing Director of Speedwork, a B2B LinkedIn Marketing Agency, and hosts the LinkedIn Ads Radio Podcast.

He and Dave discuss

LinkedIn Ad Creative & Consistent Branding
Thought Leader Ads & Organic Reach
Niche Audiences & Custom Content
Nurture Campaigns
Expert LinkedIn Ads Tips

Timestamps

(00:00) - Intro to Anthony Blatner
(06:48) - Focusing on LinkedIn and Future Expansion
(10:13) - Effective Social Media Advertising and Organic Content
(13:37) - The Overlooked Importance of Creative Content in Advertising
(15:45) - Targeting Personas with Top-of-Funnel Ads
(22:20) - Creating Unique and Targeted Content: Pros and Cons
(23:36) - Lead Generation Strategies for Small Budgets
(27:49) - Effective Funnel Strategies for Small Budgets
(31:18) - Using Paid Advertising and Lead Magnets to Grow Your Newsletter
(36:11) - Building Long-Term Memory with Consistent Branding in Marketing
(38:32) - The Power of Narrow Focus for Audience Growth
(41:39) - Content Planning Based on Sales Cycle Length
(43:28) - Connecting with Anthony Blattner on LinkedIn

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

158 episodi

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies