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#14 Reinforce direct mailing in the 21st century? Step back or step forward?
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Within the last year the idea of reinforcing direct mailing as a mean of marketing has confronted me several times. I have even talked to the founders of a German company that has dedicated itsself to that sole mission: direct mailing. But isn't this a step back in the evolution of transportation of information? In this episode I will talk with you about what I am thinking of the idea and what I expect it to lead towards within the next years.
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