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Newsletter King Porter Stansberry on his journey turning a $36k investment into a $3 billion IPO
Manage episode 414397587 series 3496716
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Porter Stansberry founded Stansberry Research with a laptop and $36k of financing from Bill Bonner.
(You can meet Porter in person at the June 14-15th www.FinancialMarketingSummit.com)
He and his partner, Steve Sjuggerud, and the team they built, turned that 36k into a $3 billion valuation at their IPO.
That initial money was to fund what would become one of the most successful promotions in the history of financial publishing.
In this conversation, I wanted to dig into the pivotal decisions Porter made along that journey to $3 billion.
What decisions did he make that really MATTERED?
And how were those decisions different than the decision other publisher's made along the way.
He did not disappoint.
We touch on how he got Bill to fund his now legendary direct mail promotion, "There's a new railroad across America," that launched his business.
Porter tells the story about how not long before that breakthrough another publisher had told him he would never make it in this business.
And what he realized about the quality problem in the early investment newsletter business said about some of his colleague's world views.
Porter's full presentation at The Financial Marketing Summit on his 8 Keys to Breakthrough Customer Value is available in the members area of The FMS PRO Community
FinPub Pro is produced by The Financial Marketing Summit, the #1 networking and marketing conference for financial newsletter publishers, trader educators, and digital financial media.
John Newtson, host and founder of The Financial Marketing Summit can be reached via LinkedIn at John Newtson
Capitoli
1. Newsletter King Porter Stansberry on his journey turning a $36k investment into a $3 billion IPO (00:00:00)
2. Building a Successful Financial Newsletter Business (00:00:03)
3. Importance of Building Industry Contacts (00:11:10)
4. Financial Knowledge and Success in Marketing (00:22:55)
5. Evolution of MarketWise Leadership (00:28:30)
6. Fundamentals matter (00:35:50)
7. Going Public (00:43:51)
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