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FMN 047: How Organic Brands Are Crushing It On QVC with Serafina Palandech

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Manage episode 183805052 series 1318952
Contenuto fornito da Food Marketing Nerds and Blue Bear Creative. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Food Marketing Nerds and Blue Bear Creative o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.

From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.

On the show today, we discuss:

  • How being on QVC works and what effect it has on your business
  • What core marketing areas you should focus on to grow a cult like following
  • How to use data to know when a packaging redesign might be in order

And a lot more...

Recommended Read:

Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart - Sheryl O'Loughlin

  continue reading

66 episodi

Artwork
iconCondividi
 
Manage episode 183805052 series 1318952
Contenuto fornito da Food Marketing Nerds and Blue Bear Creative. Tutti i contenuti dei podcast, inclusi episodi, grafica e descrizioni dei podcast, vengono caricati e forniti direttamente da Food Marketing Nerds and Blue Bear Creative o dal partner della piattaforma podcast. Se ritieni che qualcuno stia utilizzando la tua opera protetta da copyright senza la tua autorizzazione, puoi seguire la procedura descritta qui https://it.player.fm/legal.

Today we’re chatting with Serafina Palandech of Hip Chick Farms. Serafina’s company makes a line of extremely high quality organic chicken products, like nuggets and tenders, and was founded 4 and half years ago in an effort to provide healthy food to people and children on a mass scale.

From being on a reality show to selling out of inventory on QVC, her company has had amazing success and is growing like crazy.

On the show today, we discuss:

  • How being on QVC works and what effect it has on your business
  • What core marketing areas you should focus on to grow a cult like following
  • How to use data to know when a packaging redesign might be in order

And a lot more...

Recommended Read:

Killing It: An Entrepreneur's Guide to Keeping Your Head Without Losing Your Heart - Sheryl O'Loughlin

  continue reading

66 episodi

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