Creating cookware that won't poison you with Jordan Nathan

Found

Many pots and pans on the market are coated in teflon, a poisonous chemical that can be harmful when it gets too hot. Luckily, there is an answer on the market — Caraway, a home goods brand that touts itself as being non-toxic but still high quality. Jordan Nathan founded the company after his own experience with Teflon poisoning that left him searching for a better — and healthier option. On this week’s episode of Found, Dom and Becca are joined by Nathan to discuss how he built a brand around aesthetically pleasing non-toxic home goods as we continue to dive into DTC companies.

In this conversation they discussed:

• Why being the last brand to fundraise can be a benefit to the company
• Sticking to the plan to bring Caraway to retail
• The product launch failure that almost killed the company before it started

(0:00) Introduction

(3:36) Creating non-toxic cookware

(7:31) Launching the brand

(13:05) Caraway Brand Strategy

(16:44) Expanding to new categories

(20:49) Influencer marketing

(25:25) Product launch failures

(29:20) Host discussion

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