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Lana Wilkinson: Marketing to Celebrity Stylist & Shoe Designer
Manage episode 403081145 series 3143993
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Lana Wilkinson is one of Australia's best-known celebrity stylists. Her client list includes some of Australia’s most stylish women, including Ruby Rose, Megan Gale and Nadia Bartel.
Lana started her career in marketing and public relations until her side hustle of styling celebrities for events and media engagements took on a life of its own. She talks about how she changed from a high-powered corporate marketing role to becoming a successful stylist, and more recently, to launching her own show collection.
Lana gives great advice to anyone starting out on their own including when to stop working for free and how to have those difficult conversations about charging for your time. She also shares the best business advice anyone ever gave to her, which proved invaluable when she launched her second show collection in the middle of a pandemic.
Instagram: @lanawilkinson and @bylanawilkinson
Instagram: @suzannedelahunty
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