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Freedom To Freelance: Attract High Income Clients, Create an Expansive Mindset & Overcome Business Burnout
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3 Essential Qualities To Help You Find the Perfect Business Investor as a Woman Entrepreneur
Manage episode 429142602 series 3493429
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Have you ever wondered how a woman entrepreneur of color secured funding and expanded her food business during challenging times?
Ayeshah Abuelhiga owns Mason Dixie Foods and has one heck of a story to share with you all. Growing up in the projects, she got frustrated with corporate America passing her over for promotions. So she quit the sphere, went with her passion, and opened up a food business - specifically in breakfast comfort food.
It’s a fascinating story.
In this episode, Ayeshah shares her journey of the importance of using beta testing to see if a product is strong, the long journey of securing funding as a woman of color, and the devastating blow of the Covid-19 pandemic to her restaurant and how she pivoted and grew her business in different ways. Her story offers valuable insights into entrepreneurship and resilience, resonating with anyone navigating their own business journey.
Learn more about:
- Navigating funding challenges as a woman of color entrepreneur.
- Strategies for pivoting and thriving during unexpected business disruptions.
- Understanding the importance of building a resilient company culture and team during times of crisis.
Tune in now to hear Ayeshah's inspiring journey and gain actionable insights to apply to your own entrepreneurial endeavors!
The best part of the episode is that you’ll probably be able to find Mason Dixie Foods locally, and if not, support Ayeshah by buying it on Amazon.
Notable Moments:
05:16 - Ayeshah on using Kickstarter
10:06 - On finding investors as a woman of color
19:33 - On operating a restaurant during the pandemic
26:35 - On creating a strong company culture
33:59 - On finding purpose in her business
Connect with Ayeshah
Mentioned on the show:
Present Perfect by Pavel G Somov PhD
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