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#2 Why are Sales and Marketing Frenemies?
Manage episode 353156344 series 3439816
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In this episode Julia and Ahmet dive deeper into uncovering the love hate relationship between Sales and Marketing. They discuss where the fractions come from, and why Sales and Marketing aren't BFFs (yet).
Questions they discuss in this episode:
- Why do Sales and Marketing have different targets?
- Can Sales and Marketing actually listen to each other?
- How can Sales proof the success of outreach initiatives?
- What can Marketing do to support Sales in the outreach process?
- Will OpenAI kill Marketing?
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