Episode 5: Brian Killingsworth, Chief Marketing Officer, Tampa Bay Bucaneers

Front Office Exchange

This is Episode 5 of the Front Office Exchange podcast, featuring Brian Killingsworth, Chief Marketing Officer of the Tampa Bay Buccaneers. I was introduced to Brian through a mutual friend in the sports industry and we met over lunch a couple of months ago in Tampa. Carey Cox, a member of his marketing team both at the Bucs and from his days with the Tampa Bay Rays, joined us as well; she and I shared a similar early career back at UNC and the USOC. It was a great example of the tightly-knit the sports world. Brian has a unique career spent across two major sports leagues, and he provided interesting perspective on the challenges of trying to market a team like the Rays - whose fight for a new stadium and attention in the St. Pete/Tampa area are well documented - and like the Rams, who formerly fought for relevancy in arguably the nation's best baseball town. Brian was kind enough to join me amidst the Bucs busy preseason schedule, where they have generated a ton of excitement around young players like Jameis Winston and Gerald McCoy. It's great to hear about the success he's having in his new role there, and I know he's thrilled to be back in Tampa. Big thanks both to Brian and to you for listening. For show notes, past episodes and more, please visit us at www.frontofficeexchange.com, on Facebook at Front Office Exchange and on Twitter at @frontofficeexch. Please also feel free to reach out to me directly at [e-mail] and on Twitter at @jakefehling. This and past episodes of Front Office Exchange are available on iTunes and SoundCloud, among other places, and I encourage you to subscribe, share episodes, rate them, add comments, and suggest ideas for future guests.