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Become an Irreplaceable Marketing Agency - Chris DuBois, 2x Founder and ex. Growth Agency CEO
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Today’s episode welcomes Chris DuBois, Founder of Dynamic Agency OS and Leading For Effect.
At Leading for Effect, they reignite your organization's purpose through leadership coaching and business consulting that delivers extraordinary results.
At Dynamic Agency OS, they help agencies build world-class teams so they can improve operational efficiency, leading to higher revenue and profit.
Before becoming a founder, Chris spent 5 years at Lean Labs, a growth agency for B2B SaaS. In 3 years time he climbed up the ranks and became CEO. He initially joined in an operations position, helping the company become more profitable. They grew from 10 - 25 team members during his tenure. It wasn’t all smooth from the beginning - one of the biggest lessons learned when scaling Lean Labs was how to recruit and retain the right people.
The biggest problem that agency owners and CEOs face is the inability to let go. The more involved you are in every process, the less valuable your agency will be, as without a trusted team in place that can run the day to day you’ll be very limited with the amount of quality work you can produce and the level of clients you can take on and retain.
With the recent development in AI tech and the overabundance of tactical practitioners, the best way to make yourself irreplaceable as an agency is to build a strategic offer. You need to identify what niche you can become the best in the world at and find the missing pieces that can get you there. Then, you restructure from strictly providing deliverables to providing outcomes.
Tune into the full episode to learn how to become an irreplaceable agency!
HIGHLIGHTS:
03:30 Lean Labs growth challenges
05:32 How to transition from ops to CEO
08:32 Successful transition into CEO
10:35 Growing as an agency owner
14:01 Becoming an irreplaceable marketing agency
18:31 Prove your value through strategy
22:01 How to niche down as an agency
29:22 Chris’ best growth tactic
Connect with Chris - https://www.linkedin.com/in/christopherrdubois
Connect with Mikael - https://www.linkedin.com/in/mikaeldia/
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